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The Shift from TV to Online Video

The shift from TV to Online VideÓ There's a shift in video content marketing from TV to online platforms 48% 64% of marketers will shift dollars from television of marketers plan to increase their video ad budget to online video Video is now the 6th most popular content marketing tactic 45% 70% 64% of decision-makers at B2B companies currently use video as a part of their content marketing strategy of B2B marketers use some form of online video with their overall strategies of brand marketers plan to increase video ad spend in 2013 Why is this shift happening? 39% of marketers think videos are one of the most effective types of content their company uses -75% of ad agencies believe that video is equally or more effective than TV -25% of Americans view videos on the web from some connected device more than once every day 13% watch web videos at least once per day The U.S. online video market attracts an average of 75 million viewers everyday and streams nearly 40 billion videos per month Who's watching marketing videos? 46% of people say they'd be more likely to seek out information about a product or service after seeing it in an online video 95% of B2B tech buyers watch tech-related videos do so to learn how to 61% use particular products 58% to find information on products they are interested in buying to find how-to content 57% Where are viewers watching marketing-related videos? 28% have accessed video content with a tablet at some point in the month 4 out of 10 B2B tech buyers watch videos from mobile devices 74% of global respondents report watching video via the Internet (on any device), up four points since 2010 56% of global online consumers say they watch video on a mobile phone at least once a month 28% at least once a day What kinds of videos are marketers creating? Types Time Period (30 sec or 3 min) People streaming video watch ads for 10 About the Business ► Product Demonstrations 20 sec Promo of New Product How-To's Case Studies Length of videos Tips and Tricks Only 9% prefer >5 min Most executives prefer 3-5 min Teaser Not from a study, but just from looking over a number of articles and studies 36% still prefer 1-3 min Formats Most B2B videos with hits tend to be 90-120 sec in length12 Vimeo YouTube Popular Subject Matters Embedded How-to Content Vertical Content Brand Video 10% of the marketers post at least one video from Vine13 Top 100 brands (Nike, apple, GM, GE, MeDonald's Toyota etc) have invested over $4.3B in creation of video assets Sources 1 "2013 Online Advertising Performance Outiook" CMO Council, Vizu, Nielsen Company 2 "2013 B2B Content Marketing Benchmarks, Budgets and Trends - North America" Content Marketing Insutitute(CMI), MarketingProfs, Brightcove 3 "Q4 2012 US and Europe B2B Technology Marketing Tactics and Benchmarks Online Survey" Forrester 4 "Content Marketing Strategy Outlook Report" Ascend2, Research Underwriters 5"US Video Advertising Report" BrightRol 6 "2013 US Digital Future in Focus" comScore 7 "Global Online Consumers and Multi-Screen Media : Today and Tomorow" Nielsen 8 "Content Marketing and the Power of Video" Eloqua 9 "B2B Tech Buyers Leverage Video to Advance Purchase Behavior" IDG Research Services 10 2012 IAB Online Video Study 11 "Video in the C-Suite" Forbes Insight's 2010 report 12 "How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide" Content Marketing Institute 13 "B2B Social Marketing Report: Marketing Executives on Twitter" Leadtail

The Shift from TV to Online Video

shared by alexnob on Aug 21
Promoting your business through videos is a great way to showcase your business, products and the knowledge of your employees. Here’s how you can get started with video marketing, even if you are on...






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