Seth Godin's Action Theory of Modern Marketing

SETH GODIN'S. Þ "FIND PRODUCTS FOR YOUR CUSTOMERS ACTION THEORY [RATHER THAN] FINDING CUSTOMERS FOR YOUR PRODUCTS." -SETH GODIN of MODERN MARKETING O Emotion BUYING YOUR PRODUCT MUST BE EMOTIONAL. ALL PRODUCTS ARE BASED OFF OF TWO EMOTIONS: DELIGHT AND FEAR. CHOOSE WHAT EMOTION YOU WANT TO INVOKE AND IN WHO. change 2 HoW DOES YOUR PRODUCT CHANGE PEOPLE? WHAT IDEAS WILL ITLEAVE WITH YOUR CUSTOMERS TO GIVE THEM NEW THOUGHTS OR PERCEPTIONS. 8 Alert GAIN THE PRIVILEGE OF DELIVERING ANTICIPATED BUSINESS AND PERSONAL MESSAGES TO PEOPLE AND THE PERMISSION TO ALERT THEM WHEN EXCITING THINGS ARISE. share 4 MAKE SOME THING WORTH SHARING, SO THAT WHEN CHANGE HAPPENS, PEOPLE WILL CHOOSE TO SHARE THE EXPERIENCE ON SOCIAL MEDIAS OR WITH THEIR FRIENDS. Māke something Worth sharing. ACT DIFFERENT. d.science SETA GODIN'S ACTION THE ORY OF MODERN MARKETING DSCIENCEINC.COM