SEO at a Glance

SEO AT A GLANCE KEYWORD RESEARCH & VALIDATION Instead of guessing at Keywords you think you should target, research what terms will convert new visitors, what terms people are searching for and what your industry's online landscape looks like. IDEA #4 RES EARCH IDEA #5 RESEARCH RESEAROH KEYWORD #1 KEWORD #2 KEYWORD #3 KEY... - SITE ARCHITECTURE & STRUCTURE Analyze and improve how users and search engines find their way around your website. The easier it is for users to get around your site, the easier it is for search engines. PAGE & SEARCH OPTIMIZATION There are a variety of page elements that let users and search engines know what your website pages are about. Meta Tag Descriptions Image Alt Attributes URL Page Title Lorem Ipsum Internal Links Page Heading H1- H2 Body Content CONTENT MARKETING & LINKING Having great content on your site shows users and search engines that you are an authority in your industry. Social Media Event Listing Having outside sources link to that content is proof to search engines that people find this content useful & improves your search rankings. Internal Links Directories Blog Posts PR Press Releases ONGOING ASSESSMENT, ADJUSTMENT & VALIDATION Just when you think your work is done... you need to see how much better (or worse) your website is performing and make more adjustments as necessary. Target Specific Terms Assessment Ongoing Optimization of Content YOUR WEBSITE Best Practices Indexing Assurance Review & Implentation Analytics Review Technical Keyword Rankings Search Audit Assessment HALL Designed by Hall Internet Marketing © 2012 INTERNET MARKETING www.hallme.com