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SEO Gives Your Event Marketing Lasting ROI

ONE EVENT. LASTING SEO VALUE. Planning an event? Think ahead – and make an impression that will last longer than the ice sculpture. By adding SEO to your promotional strategy, you're giving your one-time event greater longevity and a lasting return. OFFLINE ONLINE New Product Launch Webinar EVENT Conference Presentation Google Hangout Fundraising Event Launch of Product, Tool or Resource Library Limited-time Free Trial Free Trial/Download Draft promotional material for ads, email, PR & social SEO ROLE: BEFORE • Provide keywords for marketing material • Optimize press release • Optimize blog posts PLANT EVENT Create SEO Link Bait: IF OFFLINE: Create a valuable tool on a webpage or landing page to accompany the event, such as: • Promo code • Itinerary • Event workbook PROMOTE PLAN IF ONLINE: Create a webpage or landing page to host the event online Develop name and theme of event SEO ROLE: SEO ROLE: Research and identify keywords to use in name and theme Optimize for keywords and design to pass link authority to other relevant webpages / (title, tags, URL, content, links, its location in website navigation/ architecture, etc) Distribute link bait content in blogs, press releases, social channels, CRM & lead list/prospect email, influencer outreach, etc. SEO ROLE: To ensure ranking impact in search engines, optimize all messaging and online content including: • Blogs • Press releases • Tweets/shares PLANT This will create a footprint of keyword relevance surrounding links that point back to your website. AFTER To plant link bait, publish a resource or asset resulting from event: • Podcast • Video • Whitepaper • POV EVENT PROMOTE SEO ROLE: • Optimize on-site content • Promote/distribute off-site content BKV KNOWS SEO. PUT US TO WORK FOR YOUR NEXT EVENT. Rina Cook 404.233.0332 x177 direct. digital. driven. Rina.Cook@bkv.com

SEO Gives Your Event Marketing Lasting ROI

shared by BKVsocial on Oct 11
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Add SEO to your promotional strategy to optimize your event marketing plan. Give your one-time event greater longevity & a lasting ROI.

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