Click me

SEO Gives Your Event Marketing Lasting ROI

ONE EVENT. LASTING SEO VALUE. Planning an event? Think ahead – and make an impression that will last longer than the ice sculpture. By adding SEO to your promotional strategy, you're giving your one-time event greater longevity and a lasting return. OFFLINE ONLINE New Product Launch Webinar EVENT Conference Presentation Google Hangout Fundraising Event Launch of Product, Tool or Resource Library Limited-time Free Trial Free Trial/Download Draft promotional material for ads, email, PR & social SEO ROLE: BEFORE • Provide keywords for marketing material • Optimize press release • Optimize blog posts PLANT EVENT Create SEO Link Bait: IF OFFLINE: Create a valuable tool on a webpage or landing page to accompany the event, such as: • Promo code • Itinerary • Event workbook PROMOTE PLAN IF ONLINE: Create a webpage or landing page to host the event online Develop name and theme of event SEO ROLE: SEO ROLE: Research and identify keywords to use in name and theme Optimize for keywords and design to pass link authority to other relevant webpages / (title, tags, URL, content, links, its location in website navigation/ architecture, etc) Distribute link bait content in blogs, press releases, social channels, CRM & lead list/prospect email, influencer outreach, etc. SEO ROLE: To ensure ranking impact in search engines, optimize all messaging and online content including: • Blogs • Press releases • Tweets/shares PLANT This will create a footprint of keyword relevance surrounding links that point back to your website. AFTER To plant link bait, publish a resource or asset resulting from event: • Podcast • Video • Whitepaper • POV EVENT PROMOTE SEO ROLE: • Optimize on-site content • Promote/distribute off-site content BKV KNOWS SEO. PUT US TO WORK FOR YOUR NEXT EVENT. Rina Cook 404.233.0332 x177 direct. digital. driven.

SEO Gives Your Event Marketing Lasting ROI

shared by BKVsocial on Oct 11
Add SEO to your promotional strategy to optimize your event marketing plan. Give your one-time event greater longevity & a lasting ROI.


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size