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WEBMASTER SERVICES HAWAII Local Digital Marketing 01 BUILD LINKS TO YOUR WEBSITE Placing links to your website on other sites improves search engine optimization (SEO). Build links back to your website on authoritative webpages like high-quality directories, better business bureaus, or respected business partners to boost your ranking in search engines. 02 BUILD AN EMAIL LIST Email addresses are like online currency, and DIGITAL building a list of them is one of the best ideas for local digital marketing, so make sure you're always ARKETING encouraging visitors to give you their email. Once you have their email address, use it to send notifications, newsletters, special offers and anything else customers may find valuable. EMAIL A WEEKLY NEWSLETTER TO 03 LOCAL CUSTOMERS Creating and consistently sending a business-related newsletter is basic email marketing. Commit to emailing your newsletter to your entire list once a week, and make sure it always includes an offer of something valuable to them. WRITE KEY WORD-TARGETED 04 BLOG POSTS Creating content is an excellent way to drive online traffic and boost your search engine ranking. Research keywords for your industry and write five blog posts containing those keywords. Remember to spend as much time promoting your content as you did writing it. 05 GET MORE YELP REVIEWS Bright Local's latest consumer survey shows that 92% of consumers read online business reviews. Yelp is the most-used app for finding local recommendations and reviews, especially for restaurants, so ask customers to leave you a review on Yelp. ADD VIDEOS TO YOUR WEBSITE, 06 PROMOTIONS, OR BUSINESS LISTINGS Research shows that videos engage more people than written content, and videos offer an excellent opportunity to ease hesitation and answer customer FAQS. Add Thank you informative videos that help people get to know your business better to your online platforms. https://webmasterserviceshawaii.com/