Transcript

Sending The Right Email

sending the right email Sending an email campaign isn't as simple as it used to be. It now involves planning a well thought-out operation, reacting to user actions - not to mention deciding which message to send at which point in a subscribers lifecycle. So, at e-shot we decided to try to help. Use this info graphic to calculate what to send and when to send it, to keep users engaged and to keep them happy! new subscribers? yes Welcome email are they active? Wekcomeemails generate 4 times more opens and 5 times more dlicks than other messages. Wecan safely say that first impressions make a big impact. yes no As welcomeemails generatemore actions, it is a good idea to advertise your latest products, offers or any sales to drive traffic to your website straight away. have you emailed them recently? These emails will alow you to build consistent brand recognition from the beginning of you and your subscriber's rekationship. yes no do you want to reward them? do you have a new product/service out? ••>. no ••>. yes no yes Thankyou email Promotional Show your appreciation to loyal subscribers. Why not include a voucher for savings on a certain productor service. This keeps your loyal customers happy and, most importantiy, it means they stay loyal! Remind people why they subscribe in the first place. Promote new ranges and products, advertise catalogues and encourage visits to your online store. Plus it's a great way to encourage their business and participation. Try messaging about onenew product (and not includingany other news) to really focus their attention. do you want to increase your brand awareness? yes •.•>..• Retention email Let's wake those sleeping beauties! Having subscribers that are inactive can be seenasa no waste of time and space, so getting in touch with them is agreat idea to try towake them up and make them valuable and engaged oncemore. Within this email why not show them your latest deals and offers or include something downloadable, such as a PDF, for them to take away and increase your cick through rate. It's important to show quiet users some love! do you have a sale on? ..•>... ves •... no newsletter Special offer If your goal is to make sure your subscribers are up to date with your service or product it is best to keep Shout aboutyour special offers. Increasing subscriber's awareness aboutyour deals will also increase your sales. If you want to increase the footfall in your store, send an email with the promotions that you are holding in the shop to remind people and inspire them to visit you for exclusive deals them informed with a newsletter. Introduce them to new members of staff that they will be in contact with like designers or account managers, or location changes, technology developments, new branches, industry-specific news and tips plus so much more. And if you have something to share like a recent article on your site or blog, why not use the newsletter to point your subscribers in the right direction? Or try sending out apromotional code that your subscribers can use and redeem online for an attention-grabbing email and instant results 78% of shoppers feel positive towards a brand offering vouchers while 62% feel that offering vouchers improve a company's brand image; so theres nothing to lose! e-shot.net EMAIL MARKETING

Sending The Right Email

shared by Forfront on Dec 12
692 views
2 shares
0 comments
Sending an email campaign isn't as simple as it used to be. It now involves planning a well thought-out operation, reacting to user actions - not to mention deciding which message to send at which poi...

Publisher

Forfront

Category

Business
Did you work on this visual? Claim credit!

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size