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Selling Software to College Students

Selling Software to College Students Billions being sold. Billions of dollars being left on the table. - 20.4 million students currently enrolled in college. 9.4 million students purchased software in the last 12 months. And the college market is growing: Between 2010 and 2019 college enrollment is estimated to increase by 14%. 13.5 million students are not currently aware of student discounts for software. Students who were aware of a student discount on software spent $1.08 billion on software. WHAT they buy Ss 53% - Microsoft 20% -Adobe- 5% -Anti-virus - 20% - other - Other: CorelDraw, Quickbooks/Quicken, AutoCAD, FinalCut Pr YOU CHOOSE: HARD FUN MATH IS MATH IS Either one you choose, there's a $1 billion untapped opportunity in Academic Software. Want some of that Here's how you do it: 1) Increase awareness about student discounts on software. 66% 34% 34% know they are eligible for student discounts on software. 66% have no The half of students who are seeking a less than four-year degree, a trade or Associate's degree for example, only 25% of them were aware that they were eligible for student discounts on software. 2) Increase awareness about where to buy, or get with all the college bookstores. 7% 7% 7% When asked what software they purchased with a student discount: 45% College Bookstore Online 34% "Office" Store (e.g. Staples) Through College IT Department Other 3) Get their attention! 63% 56% said "just put it on your website" 60% said "send me an email" said "find me on Facebook" 4) offer a discount big enough to get their attention. of students need at least 10% 90% off to get their attention Over 40% said they need at least 20% off BEWARE You could have lots of awareness, lots of traffic and still not get their 42% 77% 72% of college students have abandoned an online shopping cart because redeeming a student discount was too difficult. have been unhappy with the process of redeeming a student discount. say they would use a student discount more, if it was easier to use. THE LAST STEP IS EASY! Verify that your discount users are currently enrolled in college to eliminate any discount usage fraud on your website. Now go get 'em, tiger! GO TEAM With SheerlD in your corner cheering you on, not to mention making your customer experience seamless and eliminating all discount usage fraud, you can't lose! SOURCE: Three separate surveys conducted by SheerlD between October 2011 and May REACH SHEERID FOR COMPLETE SURVEY RESULTS AT: Sheerd [email protected] 855-SheerlD

Selling Software to College Students

shared by angelamodz on Aug 21
Discounted academic software. You sell it. Students need it. Reaching the student market should be simple, right? Think again. It turns out 66% of your target market doesn’t even know they’re e...


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