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Selling the McDonald's Experience

Meet The Boss" ту Key Ingredients of the McDonald's Experience The Executive Channel FOOD High-Quality Choices The Classic menu includes iconic foods Envisioning a world that profitably yields such as the Big Mac, the Quarter Pounder and the Happy Meal, but an aggressive menu revamp five years ago has introduced more sandwiches, salads and a wider high-quality, safe products that encompass both ethical, environmental and economic responsibilities is key to McDonald's in everything they do: whether that be making purchasing decisions or evaluating supplier performance, selection of beverages as part of Classic the Premium menu. Menu Grab & Ethical Sourcing Nutrition Premium Menu Go Zone Information Franchise Linger Zone Sustainable Supply Chain Communicate Counter Flexible Responsibly Environmental Zone Desire Responsibility McCafé Drive Marketing Through Contemporary Interior and Community Support Design Centre Furnishings Location Dialogue Music People Green GOVERNANCE Restaurants DESIGN Included in each restaurant are feature areas: the Linger Zone, offering armchairs, sofas and free Wi-Fi connections; the Grab & Go From its humble beginnings, community support has been one of McDonald's core values. Making a positive difference to the lives of McDonald's Zone, featuring tall bar stools for customers who dine alone and plasma TVs broadcasting news and weather reports; and the Flexible Zone, which is targeted toward families, offering booths and more flexible seating options. customers remains paramount even now, leading the company to have invested in a series of schemes that continue to give back to the local community. gdsdigital Sources: Created by eripetung and @itsme_mjbuttell

Selling the McDonald's Experience

shared by admin on Mar 19
One of the biggest companies in the fast food industry is not just a successful chain but a cultural icon within itself. While McDonald's specializes in cheap, fast, and simple food, they are setting ...


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