Selecting the Best Fonts for Your Website and Marketing Materials

Selecting the best fonts for your website & marketing materials Fonts are an important piece of your brand's visual identity. Think of selecting fonts like picking out an outfit; showcase your unique style, but don't forget the importance of functionality and professionalism! A major typeface 'classifications: Other classifications include: I Blackletter Serif: Sans Serif: I Calligraphic Some strokes end I Gaelic in ornamental "feet," or serifs Typeface Inscriptional 1 Non-alphanumeric 1 Ornamented/Novelty without serifs Font vs. Typeface: Typeface refers to the design of a set Script: Display: of letterforms. Typefaces based on hand-written or -brushed styles, often with connecting Wide range of fonts, good for attracting attention and creating unique look; not for use in body copy Typeface + style + size = font For most contemporary purposes, the terms are letterforms interchangeable Factors to consider when choosing fonts Personality A A fA What do you want Elegant Quirky Retro ot express about your brand? Who are you trying to attract? Artistic Gritty Bold Legibility NG NO NO Make sure the size, style, and color of your text are easy to read across platforms YES Context Your go-to fonts should ABOUT Blah blah blah be fairly basic and versatile, not distracting the reader from THIS iS AN AD! blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah your content A marketing piece may call for a more specific, attention-grabbing font Pairing Limit the number of fonts Headline Subhead you use, and use them thoughtfully. Each font should serve a purpose in an intuitive heirarchy, and Blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah the fonts should be distinct but complementary Provided by: PENNINGTON CREATIVE PenningtonCreative.com Sources: https://www.smashingmagazine.com/2010/12/what-font- should-i-use-five-principles-for-choosing-and-using-typefaces/ http://typedia.com/learn/only/typeface-classifications/ https://designschool.canva.com/font-design/