The Secret Art of Digital Marketing

THE SECRET ART OF DIGITAL MARKETING TYTYTY7YT * SEO * TOÓLS FOR dlAGŅOSING - SITE PRÓBLEMS TOÓLS FÓR UNR FANALYSIS GOOGLE OPEN SITE EXPLORER WEBMASTER TOOLS GOOGLE ANALYTICS AHREFS MOZ AND MOZBAR MAJESTIC SEO SCREAMING FROG COGNITIVE SEO TIPS AND TRICKS TAKE ADVANTAGE OF ALL TAGS AND MICRODATA sO THAT SEARCH ENGINES KNOW WHAT YOUR PAGES ARE ABOUT. HTML USE TITLE TAGS, HEADERS, META TAGS, META DESCRIPTIONS, ALT TAGS, SCHEMA.ORG MICRODATA. BE DESCRIPTIVE! BUT CREATE THESE TAGS FOR THE USER, NOT TO MANIPULATE SEARCH ENGINE CRAWLERS. MONITOR GOOGLE WEBMASTER TOOLS. ANALYTICS, AND OTHER TOOLS ON A DAILY/WEEKLY/MONTHLY BASIS TO DIAGNOSE SITE PROBLEMS. FIGURE OUT WHERE THE WEAR POINTS OF YOUR SITE ARE AND IMPROVE THOSE AREAS. CREATE CONTENT THAT IS USEFUL FOR YOUR TARGET AUDIENCE AND ENGAGE WITH THEM THROUGH SOCIAL MEDIA. BY DOING THAT, YOUR USERS WILL BE MORE LIKELY TO SHARE YOUR CONTENT AND SPREAD THE WORD ABOUT YOUR PRODUCT/SERVICE. SEO STATISTICS SEARCH IS THE MAIN SOURCE 75% 14.6% SEO LEADS HAVE A OF WEBSITE TRAFFIC. DRIVING 300% OF USERS NEVER SCROLL CLOSE RATE LEADS HAVE A 1.7 OUTBOUND PAST THE FIRST PAGE OF SEARCH RESULTS MORE TRAFFIC THAN SOCIAL MEDIA CLOSE RATE 79% OF SEARCH ENGINE VSERS ALWAYS/FREQUENTLY CLICK ON NATURAL SEARCH RESULTS - MOST USERS IGNORE SPONSORED RESULTS * ANAL¥TICS * TOOLS FÖR BETTER USAGE OF ANALYTICS Pinalytics RAVEN TIPS AND TRICKS IF USING GOOGLE ANALYTICS (FREE VERSION) DON'T MAKE BUSINESS DECISIONS BASED ON SAMPLED DATA. THE HIGHER YOUR TRAFFIC LEVELS, THE MORE LIKELY THIS IS TO BE A PROBLEM. WHAT TO REPORT TO CLIENTS DISPLAY PAGEVIEWS, VISITS, VISITORS AND VISUALLY REVENUE SHOULD SALES TO SHOW HOW ILLUSTRATE VISITS ALWAYS BE LISTED THE REVENUE WAS OVER TIME AND BY FIRST EARNED CHANNEL LIST KEYWORDS AND 7 GIVES A GOOD INDICATION OF REFERRALS SHOW WHICH LANDING PAGES ARE TRENDS AND ATTRACTING CHANGES CUSTOMERS * SOCIAL MEDIA * TÓÓLS FÓR BETTER USAGE OF ANALYTICS HOOTSUITE SPROUT SOCIAL MARKETMESUITE TIPS AND TRICKS CREATE MEMORABLE USE CALLS TO ACTION: TELL USERS HOW THEY PAY ATTENTION TO ANA- CONTENT USERS WANT TO LYTICS. FIND OUT WHAT ENGAGE WITH. AND POST SORT OF POSTS CET CAN ENGAGE WITH YOU FURTHER. STICK TO ONE CALL TO ACTION PER POST DONT OVERWHELM YOUR REGULARLY. DONT JUST STICK TO TEXT - INCLUDE IMAGES. VIDEOS AND AUDIO TO BRING YOUR CONTENT TO LIFE, LEADS. AND CAPITALIZE ON THOSE. TARGET YOUR CONTENT TOWARDS YOUR AUDIENCE. READERS! SOCIAL MEDIA STATISTICS L.IIB 48.7M 500M SOCIAL MEDIAUSERS |(JUNE 2013) 8+ 130M 343M in 216.3M 225M 80% OF SOCIAL MEDIA USERS LIKE TO USE FACEBOOK TO 69% OF ONLINE CONSUMERS HAVE FOUND A PRODUCT CONNECT WITH BRANDS THEY'VE BOUGHT OR WANTED TO BUY THROUGH PINTEREST 34% OF MARKETERS HAVE GENERATED LEADS USING SOCIAL MEDIA GENERATES TWITTER TWICE AS MANY LEADS AS TRADE SHOWS, TELEMARKE- 67% OF TWITTER USERS ARE MORE LIKELY TO BUY BRANDS TING. DIRECT MAIL OR PPC THEY FOLLOW 85% OF FACEBOOK FANS OF BRANDS RECOMMEND BRANDS TO OTHERS -ONLY OF 40% OF BRANDS USE INSTAGRAM FOR MARKETING AVERAGE USERS RECOMMEND BRANDS TO OTHERS BZB COMPANIES HAVE A G% AROUND 46% OF INTERNET SUCCESS RATE ACQUIRING USERS MAKE USE OF SOCIAL CUSTOMERS VIA LINKEDIN MEDIA WHEN CONSIDERING A PURCHASE 69% OF ONLINE CONSUMERS HAVE FOUND A PRODUCT 80% OF PEOPLE PREFER TO THEY'VE BOUCHT OR WANTED GET DISCOUNTS AND COUPONS TO BUY THROUGH PINTEREST FROM BRANDS ON SOCIAL MEDIA *CONTENT MARKETING* -TOOLS FOR CONTENT MARRETING Scrib't Pi Storyboard Thát PORTENT TIPS AND TRICKS STORYBOARD YOUR CREATIVE CONTENT IDEAS TO OPTIMIZE THE CREATION PROCESS HARKLTNG LINK OUT TO INDUSTRY INFLUENCERS IN YOUR NICHE AND ALWAYS REMEMBER TO @. REPLY THEM ON TWITTER IN ORDER TO CET RE-TWEETS FOR YOUR CONTENT CREATIVE CONTENT CAN TAKE A NUMBER OF INFOGRAPHICS, VIDEOS, PODCASTS, CREATIVE PDFS, MICROSITES OR WHITE PAPERS, AS FORMS ......... WELL AS STRAIGHTFORWARD BLOG POSTS. WEIGH UP THE COST AND EFFORT INVOLVED IN PRODUCING A PIECE OF CONTENT AGAINST THE PREDICTED ROI. DEVELOP CUSTOMER PERSONAS. I. LOOR AT YOUR ANALYTICS - WHAT ARE YOUR CUSTOMERS VISITING? WHAT ARE THEY CONVERTING? WHERE HAVE THEY COME FROM? 2. SURVEY YOUR EXISTING AUDIENCE AND INTERVIEW KREY CUSTOMERS TO UNDERSTAND THEIR WANTS AND NEEDS. HOW MUCH CONTENT DO THEY CONSUME? WHAT LEADS TO THEIR PURCHASING DECISIONS? WHAT ARE THE PERCEIVED BARRIERS TO YOUR PRODUCT/SERVICE? 3. CONSIDER USING A TEMPLATE TO ENTER EMOGRAPHIC DATA AND DISTILL THE INFORMATION YOUVE LEARNED IN YOUR RESEARCH. CONTENT MARKETING STATISTICS A COPYPRESS SURVEY CZO13) FOUND THAT 91% 20.5% 62.2% OF MARKETERS THOUGHT OF MARKETERS PLANNED TO FEATURED ARTICLES HAD THE SPEND $2000-54999 ON BEST ROI CONTENT MARKETING IN 2013 51.9% VIDEO 37.8% PHOTOS OF S25 MARKETERS USD I1.3% PLANNED TO 45.6% PAEE 36% INTERAC- MEDIA SPEND NOTHING CONTENT MARKETING 78% SPENDING ON CONTENT 86% MARKETING, VIDEO MARKETING AND SOCIAL MEDIA WAS EXPECTED TO INCREASE TO OF CHIEF MARKETING OF B2C MARKETERS USE CONTENT MARKETING sl18.4 BILLION OFFICERS THINK CUSTOM CONTENT IS THE FUTURE IN 2013 OF MARKETING THE MAIN BARRICRS TO CONTENT MARKETING ARC THE LACK or ARTICLES WITH IMAGES GET 42% |35% 94% HUMAN RESOURCES BUDGET MORE VIEWS * PAID * TOOLS FÓR PPC GOOGLE DASHBOARD WORDSTREAM.COM REYWORDSPU.COM TIPS AND TRICKS ALWAYS BE AS CRANULAR AS Facebook POSSIBLE WITH YOUR REYWORDS AND TARGETING. DIAL IN YOUR CAMPAIGNS BY UTILIZING DEMOGRAPHIC bing TARGETING OR LONGTAIL KEYWORDS TAKE ADVANTAGE OF RETARGETING CAPABILITIES. THE AVERAGE CONSUMER INTERACTS WITH A WEBSITE 8-12 TIMES BEFORE BECcOMING A CUSTOMER SO THE MORE EXPOSURE YOU CAN CENERATE FOR YOUR BRAND THE BETTER. PPC STATISTICS THE TOP 3 SPONSORED PPC ACCOUNTS FOR LINKS AT THE TOP OF CLICK THROUGH RATES GOOGLE SEARCH ACCOUNT FOR GOOGLE ARE 64,5% 41% 600X OF CLICKS OF CLICKS HIGHER THAN FOR PAID * CONVERSION * TOOLS TO INCREASE CONVERSIÓN IPERCEPTIONS.COM CRAZYEGG.COM FEEDBACKARMY.COM TIPS AND TRICKS KNOW YOUR TARGET DEMOGRAPHIC, INCLUDING WHAT IS DRIVING THEM TO YOUR WEBSITE AND WHAT DRIVESS THEM TO SPEND MONEY OR PREVENTS THEM FROM DOING SO. FOCUS ONLY ON WHAT YOUVE IDENTIFIED AS IMPORTANT TO YOUR CUSTOMERS. DON'T ASK FOR UNNECESSARY INFORMATION DURING THE CONVERSION PROCESS, AS IT CREATES SUSPICION AND WASTES CUSTOMERS TIME. THE CALL TO ACTION IS THE MOST IMPORTANT PART OF OPTIMIZING CONVERSION. ENABLE CUSTOMERS TO TAKE ACTION. PREFERABLY WITHOUT LEAVING THE WEBSITE. CONVERSIÓN STATISTICS SOCIAL MEDIA CONVERSION RATES ARE 13% VARIABLES THAT IMPROVE CONVERSIONS AND SALES: PERCEIVED CONTROL. ONE DIRECTLY RESPONSIBLE HIGHER THAN AVERAGE PERSON. INCENTIVIZING STAFF, LEAD CONVERSION RATES AND HAVING A STRUCTURED APPROACH MULTIVARIATE TRACKING IS CONSIDERED THE MOST VALUABLE TOOL FOR IMPROVING A/B TESTING IS FAVORED BY CONVERSION. BUT ONLY 17% 46% OF MARKETERS FOR OF COMPANIES ARE USING IT. IMPROVING CONVERSION AS IT'S CONSIDERED THE MOST DIFFICULT TO IMPLEMENT. HostGator.Com Website Hosting SOURCES HTTP://WWW.SEARCHENGINEJOURNAL.COM/Z4-EYE-POPPING-SEO-STATISTICS/4Z665/ HTTP://WWW.PORTENT.COM/BLOG/ANALYTICS/PERFECT-GOOGLE- ANALYTICSDASHBOARD.HTM HTTP://BLOG.HUBSPOT.COM/18-FRESH-STATS-ABOUT-SOCIAL-MEDIA-MARKETING HTTP://EXPANDEDRAMBLINGS.COM/INDEX.PHP/RESOURCE-HOW-MANY- PEOPLE-USE-THE-TOP-SOCIAL-MEDIA/ HTTP://WWW.HUFFINGTONPOST.COM/BRIAN-HONIGMAN/100-FASCINATING- SOCIAL-MEB_Z185Z81.HTML HTTP://WWW.IMPACTBND.COM/15-REASONS-STATS-WHY-SOCIAL-MEDIA- MARKETING-IS-ESSENTIAL-IN-Z013/ HTTP://WWw.SOCIALMEDIAEXAMINER.COM/5-SOCIAL-MEDIA-MANAGEMENT- TOOLS-YOU-SHOULD-CONSIDER/ HTTP://WWW.SOCIALMEDIAEXAMINER.COM/Z6-SOCIAL-MEDIA-MARKETING- TIPS-FROM-THE-PROS/ HTTP://WWW.COPYPRESS.COM/BLOG/ZO13-STATE-OF~CONTENT- MARKETING-WHITE-PAPER/ HTTP://WWW.NBOUNDMARKETINGAGENTS.COM/INBOUND-MARKETING- -AGENTS-BLOG/BID/279437/55-SHAREABLE-STATS-ON-CONTENT-MARKETING-TREN DS-AND-TACTIC HTTP://WWW.FASTCOMPANY.COM/30IZ735/DIALED/HOW-YOUR-BRAND-CAN- CREATE-TRACK-AND-LEARN-TO-LOVE-BIG-CONTENT?UTM_SOURCE=TWITTER HTTP://SEARCHENGINEWATCH.COM/ARTICLE/Z235164/THE-QUICK-GUIDE- TO-DEVELOPING-CUSTOMER-PERSONAS HTTP://BLOG.HUBSPOT.COM/BLOG/TABID/6307/BID/33491/EVERYTHING- -MARKETERS-NEED-TO-RESEARCH-CREATE-DETAILED-BUYER-PERSONAS-TEMPLATE. ASPX HTTP://STRATEGYPLANONE.WORDPRESS.COM/ZOIZ/07/20/PAY-PER- CLICK-ADVERTISING-STATISTICS-AND-TRENDS-INFOGRAPHIC/ HTTP://USABILITYGEEK.COM/5-SIMPLE-CONVERSION-RATE-OPTIMIZA- TION-TIPS-WEBSITE-Z/ HTTP://UNBOUNCE.COM/CONVERSION-RATE-OPTIMIZATION/REPORT-ZOIZ/ N. (8)