Search Behavior: The Warm Up

SEARCH BEHAVIOR ( THE WARM UP ) WHAT DO PEOPLE SEARCH FOR? 40% NEW VISUAL 20% 10% IS SEARCH ADVERTISING EFFECTIVE? TICKETS 65% OF USERS DON'T CLICK ON SEARCH ADVERTISMENTS 50% OF PEOPLE WHO CLICK ON ADS THINK THEY'RE CLICKING REGULAR SEARCH RESULTS SPAM WHO VISITS THE SECOND PAGE OF SEARCH RESULTS? 90% OF USERS REGULARLY CHECK THE SECOND PAGE OF SEARCH RESULTS THE LIKELIHOOD OF VISITING THE SECOND PAGE INCREASES WITH AGE 30% 18% OF PEOPLE WITH A COLLEGE MORE MEN GO TO THE DEGREE SECOND PAGE MEMBERS OF THE MIDDLE CLASS ARE MORE LIKELY TO VIEW THE SECOND PAGE SOURCES: Survey Monkey Audience Experian Google Analytics Nielson www.iacquire.com Search is our CRAFT Pingdom Pew Internet SurveyMonkey Massmailsoftware.com MEDIA WEBSITES ECOMMERCE