The Scoop on Email Marketing

THE SCOOP ON EMAIL A MARKETING EMAIL MARKETING REMAINS THE MOST RELIABLE AND EFFECTIVE TOOL FOR MARKETERS TODAY, EARNING $44.00 ROI 100 HOW SOCIAL MEDIA USERS INTERACT WITH COMPANIES AND BRANDS ONLINE US INTERNET USERS ENGAGE WITH 11.8 BRANDS THROUGH EMAIL. COMPARED TO ONLY 9.4 AND 7.9 BRANDS ON f FACEBOOK AND TWITTER 80% OF MARKETERS SAID EMAIL OTHER FACEBOOK TWITTER SOCIAL SHARING SHARING ELEMENTS IN EMAIL CAMPAIGNS "EXTENDS THE REACH OF EMAIL CONTENT TO NEW MARKETS" (81%) AND "INCREASES BRAND REPUTATION AND AWARENESS" (78%) 44% 56% in .7%- 1.3% MOBILE MARKETING & EMAIL ROUGHLY / U MILLION PEOPLE ACCESS THEIR EMAIL USING A MOBILE PHONE MORE EMAIL IS READ MOBILE THAN ON A DESKTOP EMAIL CLIENT OR VIA WEBMAIL. MOBILE 25% MEN VS WOMEN DESKTOP WEBMAIL 60% 43% 40% 20% 32% 0% MEN OPEN EMAILS ON MOBILE WOMEN DEVICES 20% MORE THAN WOMEN MEN HOWEVER WOMEN CLICK ON LINKS 10% MORE THAN MEN SOURCES: HTTP://WwW.EMAILMONDAY.COM/MOBILE-EMAIL-USAGE-STATISTICS HTTP://WWW.MAILERMAILER.COM/RESOURCES/METRICS/2011/INDEX.RWP Presented By: HTTP://WWW.SOSEMARKETING.COM/2011/05/08/E-MAIL-BLASTS-EARN-A-STAGGERING ProMarketing Leads -44-RETURN-ON-INVESTMENT-PER-DOLLAR-SPENT/