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Scientific Attribution Modeling: Increase Sales by 20%+

SCIENTIFIC ATTRIBUTION: A FORMULA FOR SUCCESS How to grow your sales by 20% or more by using attribution modeling. Scientific Attribution lets you figure out exactly what aspects of your digital campaigns "work." And that means you know where to spend your marketing dollars! c=limfca), d=lim Sales Exz y lim (o+2-V scientific attribution AF lim f(x) - L3+5 mproved bottom Live tx)"= Pn (2) Po (2)- a0+a, z (9#0) How Scientific Attribution Works When you're examining a campaign to see why it works, attribution is a way of assigning value to each media channel involved, as Traditional ways of attributing value to clicks often based on flawed heuristics or hunches. value assigned to: keyword search social email display opposed to using flawed "last click" metrics. Canned last click equal weight metrics such as "last click" result in an incomplete view of your success and the impact of your spending. user-defined first click last click click path brand keyword search affiliate Scientific Attribution lets you include all of the elements of network banner non-brand keyword search email ad your campaign... Scientific Attribution employs user-level engagement data to assess the impact of each click and impression on the likelihood of an online sale. With this approach advertisers can know the exact "weight" of each digital media element. SciAt ...even adds in some additional factors that could make a time of day / day of week scientific attribution significant difference... seasonal effects industry changes Q geographical location competition sales leads sales email ad ..and employs statistical modeling to calculate the precise impact of each digital media campaign affiliate sales social media ad element on sales. leads non-brand keyword search network banner Once you know what digital media components drive sales, you have the formula you need to make smart brand keyword search budget decisions that consistently optimized marketing budget increase sales. Let BKV help you increase sales by 20%. Contact Rina Cook, Director of Business Development at rina.cook@bkv.com or by calling 404.233.0332 Legal Find Us On Privacy Pollicy direct. digital. driven. P in social media ad

Scientific Attribution Modeling: Increase Sales by 20%+

shared by BKVsocial on Mar 26
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Need help determining what's working and why in your campaign? Check out scientific attribution - your formula for success!

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BKV

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