The Science Of Effective Trade Show Exhibits

THE SCIENCE OF EFFECTIVE TRADE SHOW EXHIBITS 81% Trade Show attendees are potential customers with buying authority. (CEIR: The Spend Decision) 78% Trade Show attendees journey more than 400 miles to take part in an exhibition. (CEIR Report ACRR 1153.12) 99% Marketers found trade shows more unique and beneficial than other marketing mediums. (CEIR: The Changing Environment of Exhibitions) Do's 1. Have your contact information prominently displayed in the booth and on all trade show giveaways. 2. Use blogs, e-mails and social media sites to announce your Don'ts 1. Never sit at your booth while prospects are looking around. Engage with them as much as you presence at the event. 3. Be courteous and thank each visitor for stopping by. can. 4. Make sure your giveaways are useful in nature so that they can be used for as long as possible. 2. Hand out marketing material and brochures only if the visitor shows interest. 3. Never leave the booth unat- tended. 4. Don't forget to follow up with someone who makes a request at the booth. PD Promo DIRECT For more infographics visit : facebook.com/PromoDirect Promotional Products • Logo Apparel Business Gifts • Marketing Materials W : blog.pormodirect.com ; twitter.com/PromoDirect