The SCAMPER Technique

THE SCAMPER TECHNIQUE Product Development Simplified by David Lowe S° 1 SUBSTITUTE Find a part of your concept, product, service or process that you could replace with another. Example: use fake fur instead of real fur. 2 COMBINE Combine several ideas, processes or products into one more efficient delivery. Example: a phone case with a wallet. 3 ADAPT Adapt an existing idea to solve a problem. Example: vegetarian burgers for a health conscious market. 4 MODIFY Magnify or minify an aspect of your situation or problem to see if it adds value. Example: an electric car with an improved design to increase speed. 5 PUT IT TO ANOTHER USE Using your product differently than it was originally intended to. Example: Protective mask for spray painting becomes an anti-virus mask during a pandemic. 6 ELIMINATE Scrap part of the process to increase efficiency. Streamlining the approach will save money. Example: laptops with no CD/DVD drives. 7 REVERSE/REARRANGE Reverse the direction of a process or product against its original purpose. Example: Company goes from a top-down approach to a bottom-up approach. CREATED BY DAVID LOWE I DLOWEPLAYBOOK.COM @DAVIDJLOWE P.