Say Hello to Generation N

THIS IS GENERATION N HUFF POST THENATIVE AGE Generation N wants to interact THE BIGGEST with brands online. They may not know the term "Native advertising", ADVOCATES OF AGE but they engage with it more than traditional advertising. NATIVE ADVERTISING 18-34 CHARACTERISTICS ONLINE HABITS Prefer Native over traditional advertising Say entertainment is key to online ads 28% Tech savvy Expect online ads to be 35% interesting and informative Use social networks more than any other generation 50% Interact with brands online Get their news online RELATIONSHIP WITH BRANDS 1/4 said published brand content was most likely to make a brand appeal to them of Generation N think online ads can be fun and VS of those 50% 20% aged 64+ entertaining "Generation N is a digital generation with a whole new set of habits, passions and a completely different way of life to that which has gone before." Carla Buzasi, Editor-in-Chief, AOL UK and The Huffington Post UK GENERATIONN DEMANDS SOMETHING NEW, SOMETHING NATIVE www.huffingtonpost.co.uk/news/native HUFF POST