Roles & Responsibilities Within a Strategic Marketing Agency

O objective Strategy | Creative | Digital Roles & Responsibilities Within a Strategic Marketing Agency There are a number of key positions within a modern agency. All roles play an important part and have a specific function which contributes to a successful agency. Here are some key job roles and responsibilities... Managing Director The Managing Director is responsible for overall leadership of the agency. They manage the agency to ensLure it will achieve the highest possible standards of quality in all aspects of business. The Managing Director is responsible for new business, retaining existing clients, developing strategic plans and overseeing the marketing and creative departments. Creative Director The Creative Director is another high profile role that requires years of experience and creative insight. Steering a team of creatives and having a vision for creative campaign concepts, the Creative Director is responsible for the overall quality and implementation of the studio output. It is also their responsibility to make sure that the strategy and messaging is communicated effectively. Market Research & Insight Specialist A Market Research and Insight Specialist will gather and analyse data on competitors, consumers and target markets. Their role is essential as they offer insight to agency clients, helping them understand the demographic and habits of their target audience, to inform the marketing strategy. Graphic Designer Graphic Designers visualise messaging and concepts using professional design software. A Graphic Designer requires a varied skill set to effectively design marketing materials such as advertisements, websites, HTML emails and brochures. A Graphic Designer not only visualises creative concepts, but designs to inspire, inform and persuade consumers. Web Developer The Web Developer is an important role in the modern agency, bringing design to life in the digital world. The role requires knowledge and expertise in coding to ensure websites and digital media engage and perform to their maximum potential. </> They are also responsible for the maintenance of websites and digital platforms, designed by the Creative team. Соруuriter The Copywriter is highly skilled in effective communication, working with the agency teams to ensure that written content reflects the messaging of a clients brand. The Copywriter predominantly produces content that will convey the clients message in a creative and engaging way. About Objective Creative Our marketing strategists are creatively minded. Our creatives implement successful strategies every day. The outcome is a truly integrated, results focused agency. We successfully deliver campaigns that look great and get results. Visit www.objectivecreative.com to find out more. www.objectivecreative.com