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The Road to Entrepreneurial Society

THE ROAD TO AN ENTREPRENEURIAL SOCIETY Entrepreneurship is a key ingredient for the future of the European economy. But, are we exploiting all the opportunities? IN 2012... 19.2% The decline of the 9-5 workforce society were part time employed 15.2% of the total workforce in Europe was self-employed 14% were on a fixed (temporary) contract As the traditional workforce becomes scarse, more people need to consider other options RELUCTANT ENTREPRENEURS? DEAD END Where's the spirit? 52% Only 6. of Europeans have considered starting their own business... of people in Europe consider themselves to be an 'entrepreneurtal go-getter' Generationial aspiration: .of which only 15% of people aged 18-24 considered starting their own business of working people aged 65+ were self 62% 53% employed actually did! Geographical aspiration - where start-ups are most likely to take off: 20% 15% 14% 10% Italy UK Netherlands France THE ENTREPRENEURIAL SOCIETY The rise of direct sales Direct selling offers people the chance to try out entrepreneurship without economic or beaurocratic obstacles Direct sales can remove the two biggest barriers to self-employment: 1 High start-up costs 2 Access to capital Unexplored opportunity? DIRECT SELLING SUCCESS A career in direct selling gives the individual the opportunity to develop transferable business skills, at low cost On average 2% of the force in a country is engaged in direct selling 20:5 +111 80. 35. .Europeans are confident in selling to friends and family, but at the same time direct selling is one of the least popular choices to supplement one's income who have taken up direct selling would recommend it to others Some cite a lack of relevant skills as a reason to avoid direct selling, despite the fact that no pre-required skills are needed of all people personally knew someone who had found success through direct selling Sources: .... In 2012 Herbaltfe surveyed 5000 Europeans to understand attitudes towards part-time work, second income opportunitles and modern working ltfe. An a survey was distributed in 10 different European counties (Czech Republic, France, Germany, Italy, the Netherlands, Poland, Romanta Slovakta, Spain, and the UK). Per market, n=499507. The sample reflects the demographics of the populatons surveyed (gender, age, education, employment) anonymous onltine HERBALIFE. Wogr8

The Road to Entrepreneurial Society

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Entrepreneurship is key ingredient for the future of the European economy. But, are we exploiting all the opportunities?

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