Transcript

The Rise of Mobile - Mobile Website vs. Mobile App

THE RISE OF MOBILE: HOW TO POSITION YOUR COMPANY FOR THE GROWING TREND MOBILE WEBSITE VS MOBILE APP 1.4 BILLION SMART PHONES ARE USED AROUND THE WORLD 1 in every 5 people own a smartphone 000000000 1 in every 17 people own a tablet ADOPTION RATE OF TABLETS IS EVEN GREATER THAN SMART PHONES WHAT DOES THIS ALL MEAN? Mobile is growing and if you want your company to survive, you must offer mobile options. So the Question is - Mobile App or Mobile Site? REASONS WHY A MOBILE SITE CAN FIT YOUR NEEDS BETTER When deciding on a mobile app versus a mobile site, consider... Only 16% of people will try out an app more than twice For a typical app, less than 50% of people use it more than once GOALS AUDIENCE BUDGET WHAT DO YOU WANT TO ACHIEVE WHO IS GOING TO USE IT HOW MUCH TIME AND RESOURCES DO YOU HAVE Space constraints on smartphones make people discard apps to free up space Apps must offer something amazing and usable or people will not return or find value in having the app If your traffic comes from Google Search or other search engines, a mobile website will actually be found unlike an app Apps can be expensive to develop Retail - Mobile sites are up to 2 TIMES more popular than apps during holiday shopping periods Apps need to go through an approval process It is estimated that only 1.000 APPS Users must download the app to their device before use 50,000+ have users in the U.S. Users must download updates when changes are made to the app As many as 95% of Apple apps go unused within three weeks of being downloaded MOBILE SITES ARE VIEWABLE THE MOBILE SITE REALITY ON ALL MOBILE BROWSERS Regardless of whether you have a mobile app, you still need to offer users an actionable mobile website AND DO NOT REQUIRE A DOWNLOAD 2) DO YOU THINK YOU CAN ONLY OFFER COOL FEATURES WITH AN APP? THINK AGAIN You can offer mobile coupons, customer loyalty programs, and mobile directories with a mobile site 2$ If your mobile web presence sucks, people will not return SSURCES: http://mashable.com/2013/08/06/responsive-vs-native-app/ http://www.digitaltrends.com/mobile/16-percent-of-mobile-userstry-out-a-buggy-app-more-than-twice/ http://bits.blogs.nytimes.com/2013/02/15/digital-diary-are-we-suffering-from-mobile-app-burnout/?_r=0 http://digiday.com/brands/why-brands-shouldnt-discount-the-mobile-web/ http://www.localytics.com/blog/2013/mobile-website-vs-mobile-app/ http://venturebeat.com/2013/07/29/native-v-web-chart/ http://www.adobe.com/inspire/2012/02/mobile-websites-vs-mobile-apps.html http://www.businessinsider.com/html5-or-native-apps-for-mobile-2013-10 http://www.techrepublic.com/blog/web-designer/responsive-web-design-vs-mobile-app-development/ http://www.informationweek.com/it-leadership/native-app-vs-mobile-web-not-a-simple-choice/d/d-id/1112069 http://www.businessinsider.com/smartphone-and-tablet-penetration-2013-10 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/e http://www.marketingpilgrim.com/2013/09/twenty-two-percent-of-mobile-apps-are-only-used-once.html TM SignalMind www.signalmind.com

The Rise of Mobile - Mobile Website vs. Mobile App

shared by VisualApogee on Jan 22
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The rise of mobile: how to position your company for the growing trend. We evaluate the benefits of a mobile website vs. a mobile app.

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SignalMind

Category

Business
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