The Rise of Mobile Commerce

THE RISE OF MCOMMERCE A LOOK AT THE GROWTH IN ECOMMERCE SALES VIA MOBILE DEVICES, USING OVER 35,000 SHOPIFY STORES AS THE DATA POOL $31 B 37% $24 B 30% $17 B 17% $12 B 20% $7 B 10% SEPT 2011 SEPT 2012 SEPT 2013 2011 2012 2013 2014 2015 eMarketer reports mcommerce in the U.S. is set to hit $31B ($119B worldwide) by 2015. Mobile accounts for 17% of all ecommerce sales. By September 2013, it should reach 37%. THIS XMAS. 1 IN 4 PURCHASES WILL BE MADE ON A MOBILE DEVICE. NEXT XMAS, 43% 90% As of Sept. 2012, 10% of users browsing Shopify stores are on a mobile device. + 6% VS SEPT 2011 6% higher than last year, and 4% growing exponentially. + 3% VS SEPT 2011 6% + 3% VS SEPT 2011 23% ANDROID iOS TABLETS 19% 80% PHONES 15% 10% 10% 14% IPHONE, IPAD 40% EACH SEPT 2011 SEPT 2012 SEPT 2013 Purchases from Android tablets only acount for about Phones are clearly taking Windows and Blackberries a larger plece of the mcommerce ple (saies wise). account for less than 1% of sales via tablets & phones. 5% of sales via tablets. FLAT SPOT 8% SEPT 2012 7% 14% SEPT 2011 5% 6.5% $1M $4.2M 15% 1% SEPT 2011 SEPT 2012 Monthly sales from mobile devices have more than For shops Ilke Flatspot, 14.5% of sales already Since Shopify's Theme Store launched, 1 in 3 themes sold were mobile friendly. quadrupled this year. come from mobile devices. Median order value by device People using Tablets spend more than those on PC's and Smartphones. $39 O $47 12% HIGHER VS. PHONES WYOMING + 1280% NORTH DAKOTA 1 860% MONTANA + 488% ARKANSAS + 773% LOUISIANA +692% + 442% + 485% SMALLEST GROWTH + 368% TEXAS + 547% S. CAROLINA + 742% CALIFORNIA + 495% # OF ORDERS VIA MOBILE FLORIDA + 510% SEPT 2011 2,911 SEPT 2012 14,397 HEATMAP · MOBILE ORDERS GROWTH 12x MORE THAN 2011 4x MORE The number of mobile orders has skyrocketed across all of America this year. The percentage of orders via mobile devices has risen from 7% to 17%. This means nearly 1 in 5 orders are now via mobile devices (1 In 3 In Indonesia, South Africa, and Singapore). This growth is very similiar across the rest of the world. GET SERIOUS ABOUT MCOMMERCE 29% 96% 90% MOBILE READY 100% 39% 80% 60% NOT READY NO MOBILE 71% 60% 40% 10% 4% 20% 19% 40% 9% DEVELOPING SEPT 2011 SEPT 2012 SEPT 2013 PLANNING Mobile traffic is growing exponentially and should reach 40% of all traffic in 2013. Based on a report by Forrester, approximately 71% of online retailers aren't mobile ready. S shopify SOURCES SHOPIFY NIELSEN - FORRESTER COMSCORE EMARKETER GARTNER - KPCB DESIGN BY @WARRENDUNLOP %24