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The Rise Of Distributed Marketing

THE RISE OF DISTRIBUTED MARKETING Today's marketers face critical challenges when it comes to managing, optimizing and integrating the delivery of content across many marketing channels, as well as throughout their distribution and social networks. More and more marketers are turning to a rising marketing technology known as a Distributed Marketing Platform (DMP) to solve these challenges and achieve measurable success. What is a Distributed Marketing Platform (DMP)? Technology infrastructure that allows corporate and local marketers, field sales, and marketing partners to efficiently create, store, localize, manage and measure marketing communications across various channels. By having all sales and marketing communications centralized, organizations can drastically improve efficiencies, optimize distribution channels, ensure brand and regulatory compliance, get better insight through a larger aggregated data set, and make better, more informed decisions. The Formula for Success Multi-Channel Marketing Centralized Local Marketing Automation Increased Sales Campaign Insights Marketing Customization & Productivity Centralized Marketing Control AN This year, 34 million workers ignored company policies and installed unsupported software to help them more effectively do their jobs. 34M • Financial Industry Regulatory Authority (FINRA) fines up 15% with marketing and advertising violations increasing a whopping 344%,2 Multi-Channel Marketing Content distribution is the biggest challenge for marketers due to growth of channel and device choices.5 • Companies leveraging a DMP are 23% more likely to ensure local marketing is in compliance with corporate policies.3 • On average, companies with a DMP reduce marketing compliance costs by 15%.4 • 40% of marketers see more than a 15 percent increase in revenue when incorporating multi-channel strategies. • Companies with a DMP are 28% more likely to leverage integrated multi-channel campaigns which lead to higher response rates.7 Random Fact • On average, B2B marketers employ eight different content marketing tactics to achieve their goals. There are 7 billion people on Earth. 5.1 billion own a cell phone. O00000000000 Random Fact 4.2 billion owna toothbrush. If Facebook were a country it would be the 3rd most populated country in the world (900 million users) after China (1.34B) and India (1.17B). + 10 Local Customization & Execution 1.17B 1.34B Over 40% of a sales rep's time is spent creating presentations and customizing messages. (translates to 5.2 months of lost productivity/yr)1 900 • 40% of marketing assets are never used by sales teams because they can't find them, are in the wrong format or they are too difficult to customize, 12 Million Users • Over 53% of leading companies cite that field sales and local interactions have the greatest impact on buying decisions and loyalty. 13 Campaign Insights 70% of CMO's feel they are not prepared to manage the explosion of marketing data and lack true insight into marketing performance. 16 • On average, companies leveraging a DMP reduce time spent assembling/customizing marketing collateral by 25% (adding 3.25 months of productivity per rep per yr).14 • 39% of marketers say their own company's data is collected too infrequently. 17 Random Fact • Comparing the effectiveness of marketing across different digital media is "a major challenge" for 65% of marketers, 18 The amount of data an enterprise collects is expected to grow 650% over the next five years. 15 • 59% of marketers surveyed wanted a better system for measuring and analyzing the performance of programs that include multiple channels. 19 650% Growth Random Fact Web-based email usage dropped 34% last year among 18-34 year olds, who prefer communication via text, instant messaging, and social networks.20 2012 2017 Marketing Automation Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.21 +34% • 22% of top performers leverage "On Behalf Of Marketing Automation" so messages appear as if they came from a local office or representative.22 • Spending on marketing automation technology expected to increase 40% annually.23 • By 2017, the CMO will spend more on technology than the CIO.24 Increased Sales & Productivity • Survey shows that triggered open rates are 96% higher and triggered clicks are 125% higher.25 67% of top performers have a strategy to centralize marketing functions while empowering local offices to conduct their own Random Fact marketing efforts.27 It takes 26 hours for the average • Best-in-class companies achieved 31.6% annual revenue growth by integrating sales & marketing activities with marketing management technology.28 person to realize their wallet is lost. It takes 68 minutes for them to 26 realize their phone is missing. • 62% of top performers feel their centralized brand marketing system was a key factor in their success.29 • Distribion customers improve marketing efficiencies by 25%, reduce sales support costs by 10%, and improve sales conversions by 10%.30 hours 00 68 minutes distribion Campbell Center - North Tower | 8350 N. Central Expressway, Suite 1600, Dallas TX 75206 Toll Free: 877 730-6860 | 214 826-6290| info@distribion.com | www.distribion.com Sources: 1. Forrester 2. Annual Sutherland FINRA Sanctions Survey 3. Aberdeen Group 4. Distribion Customer Analysis 5. Emarketer.com 6. Forrester 7. Aberdeen Group 8. Content Marketing Institute 9. Mcbile Marketing Association Asia, 2011 10. Facebook 11. CMO Council 12. IDC Sales & Marketing Conference 13. Corporate Executive Board's Sales Executive Counci 14. Distribion Customer Analysis 17. BRITE NYAMA Marketing ROI Study 18. BRITE NYAMA Marketing ROI Stucy 25. E-mail Institute 26. Unisys, 2012 27. Aberdeen Group 28. Aberdeen Group 29. Gleanster - Email Marketing in the Distributed Enterprise 30. Distribion Customer Analysis 19. Forbes 20. comScore 2012 US Digital Future 21 The Annuitas Group 22. Aberdeen Group 15. Gartner 23. Gartner 16. Forbes 24. Gartner II + + + II THE RISE OF DISTRIBUTED MARKETING Today's marketers face critical challenges when it comes to managing, optimizing and integrating the delivery of content across many marketing channels, as well as throughout their distribution and social networks. More and more marketers are turning to a rising marketing technology known as a Distributed Marketing Platform (DMP) to solve these challenges and achieve measurable success. What is a Distributed Marketing Platform (DMP)? Technology infrastructure that allows corporate and local marketers, field sales, and marketing partners to efficiently create, store, localize, manage and measure marketing communications across various channels. By having all sales and marketing communications centralized, organizations can drastically improve efficiencies, optimize distribution channels, ensure brand and regulatory compliance, get better insight through a larger aggregated data set, and make better, more informed decisions. The Formula for Success Multi-Channel Marketing Centralized Local Marketing Automation Increased Sales Campaign Insights Marketing Customization & Productivity Centralized Marketing Control AN This year, 34 million workers ignored company policies and installed unsupported software to help them more effectively do their jobs. 34M • Financial Industry Regulatory Authority (FINRA) fines up 15% with marketing and advertising violations increasing a whopping 344%,2 Multi-Channel Marketing Content distribution is the biggest challenge for marketers due to growth of channel and device choices.5 • Companies leveraging a DMP are 23% more likely to ensure local marketing is in compliance with corporate policies.3 • On average, companies with a DMP reduce marketing compliance costs by 15%.4 • 40% of marketers see more than a 15 percent increase in revenue when incorporating multi-channel strategies. • Companies with a DMP are 28% more likely to leverage integrated multi-channel campaigns which lead to higher response rates.7 Random Fact • On average, B2B marketers employ eight different content marketing tactics to achieve their goals. There are 7 billion people on Earth. 5.1 billion own a cell phone. O00000000000 Random Fact 4.2 billion owna toothbrush. If Facebook were a country it would be the 3rd most populated country in the world (900 million users) after China (1.34B) and India (1.17B). + 10 Local Customization & Execution 1.17B 1.34B Over 40% of a sales rep's time is spent creating presentations and customizing messages. (translates to 5.2 months of lost productivity/yr)1 900 • 40% of marketing assets are never used by sales teams because they can't find them, are in the wrong format or they are too difficult to customize, 12 Million Users • Over 53% of leading companies cite that field sales and local interactions have the greatest impact on buying decisions and loyalty. 13 Campaign Insights 70% of CMO's feel they are not prepared to manage the explosion of marketing data and lack true insight into marketing performance. 16 • On average, companies leveraging a DMP reduce time spent assembling/customizing marketing collateral by 25% (adding 3.25 months of productivity per rep per yr).14 • 39% of marketers say their own company's data is collected too infrequently. 17 Random Fact • Comparing the effectiveness of marketing across different digital media is "a major challenge" for 65% of marketers, 18 The amount of data an enterprise collects is expected to grow 650% over the next five years. 15 • 59% of marketers surveyed wanted a better system for measuring and analyzing the performance of programs that include multiple channels. 19 650% Growth Random Fact Web-based email usage dropped 34% last year among 18-34 year olds, who prefer communication via text, instant messaging, and social networks.20 2012 2017 Marketing Automation Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.21 +34% • 22% of top performers leverage "On Behalf Of Marketing Automation" so messages appear as if they came from a local office or representative.22 • Spending on marketing automation technology expected to increase 40% annually.23 • By 2017, the CMO will spend more on technology than the CIO.24 Increased Sales & Productivity • Survey shows that triggered open rates are 96% higher and triggered clicks are 125% higher.25 67% of top performers have a strategy to centralize marketing functions while empowering local offices to conduct their own Random Fact marketing efforts.27 It takes 26 hours for the average • Best-in-class companies achieved 31.6% annual revenue growth by integrating sales & marketing activities with marketing management technology.28 person to realize their wallet is lost. It takes 68 minutes for them to 26 realize their phone is missing. • 62% of top performers feel their centralized brand marketing system was a key factor in their success.29 • Distribion customers improve marketing efficiencies by 25%, reduce sales support costs by 10%, and improve sales conversions by 10%.30 hours 00 68 minutes distribion Campbell Center - North Tower | 8350 N. Central Expressway, Suite 1600, Dallas TX 75206 Toll Free: 877 730-6860 | 214 826-6290| info@distribion.com | www.distribion.com Sources: 1. Forrester 2. Annual Sutherland FINRA Sanctions Survey 3. Aberdeen Group 4. Distribion Customer Analysis 5. Emarketer.com 6. Forrester 7. Aberdeen Group 8. Content Marketing Institute 9. Mcbile Marketing Association Asia, 2011 10. Facebook 11. CMO Council 12. IDC Sales & Marketing Conference 13. Corporate Executive Board's Sales Executive Counci 14. Distribion Customer Analysis 17. BRITE NYAMA Marketing ROI Study 18. BRITE NYAMA Marketing ROI Stucy 25. E-mail Institute 26. Unisys, 2012 27. Aberdeen Group 28. Aberdeen Group 29. Gleanster - Email Marketing in the Distributed Enterprise 30. Distribion Customer Analysis 19. Forbes 20. comScore 2012 US Digital Future 21 The Annuitas Group 22. Aberdeen Group 15. Gartner 23. Gartner 16. Forbes 24. Gartner II + + + II

The Rise Of Distributed Marketing

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Marketers today face critical challenges when it comes to managing, optimizing and integrating the delivery of content across many marketing channels, as well as throughout their distribution and soci...

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