The Rise of the Cupcake

the rise of the CUPCAKE The modest cupcake was once a traditional dessert at children's parties. Today the cupcake business is a multi-million pound industry. So how did this little cake go from rags to riches? This infographic tracks the ingredients of cupcake success and explores how you can get your cupcake fix for less. cupcake crazy Our demand for cupcakes has soared in recent years: google searches for 'cupcakes' 2005 2006 2007 2008 2009 2010 2011 2012 There are over 400 cupcake outlets in the US. Cupcakes consumed in the US last year: 770,000,000 Cupcakes consumed in the UK last year: 44,000,000 (The equivalent of £23.5m worth of cupcakes!) One of the biggest cupcake blogs, cupcakestakethecake.blogspot.co.uk has: uocakes QUtake the Cake nearly Twitter followers 28,000 Roughly monthly page views 400,000 There are more than 400 cupcake books listed on Amazon. vanilla & raspberry double chocolate Cult American TV show Cupcake Wars' is a show dedicated to people making cupcakes.The show has: 7 seasons PCAKE WARS and 16 million viewers evolution of the cupcake The term 'cupcakes' started appearing in our books in the 19th Century and gradually became more popular. In the year 2000, 'cupcakes' sky-rocketed: 'cupcake' mentions in books 1860 1880 1900 1920 1940 1960 1980 2000 19th century: CUPCAKE BEĞINNINGS There are 2 existing theories about how the cupcake came to be: The cakes were originally cooked in cups. 2. The ingredients used to make the cupcakes were measured out by the cup. Year 2000: SEX AND THE CUPCAKE Cupcakes weren't always so trendy, recognised as more of a children's party bag supplement. That was until Carrie Bradshaw from Sex and the City ate a cupcake on TV... Carrie's choice of cupcake: vanilla with pink butter-cream frosting. Year 2012: FILL YOUR CAKE-HOLE US cupcake bakery Sprinkles developed a cupcake hole in the wall that can dispense cup cakes 24 hours a day, to meet our crazy cupcake demands. Hole in the wall| holds 600 cakes ready to be bought. The Beverley Hills Cake Hole 1,000 cupcakes a day bought. cupcakes at home How much does it cost to set yourself up to make cupcakes? You need a muffin tin, muffin cases, ingredients. £4.99 S4.99 nonstick muffin tray from Argos (bakes 12) £1.00 paper muffin cases (50) Cocoa FLOUR £8.85 flour, eggs, butter, cocoa, sugar and decorations This makes around 36 cupcakes at Total = £/4.84 £ 0 . 내 per cupcake If all of the UK's 44,000,000 cupcakes were made at home, it would save the British cupcake lover a whopping £5,460,000 what is the next *cupcake? The cupcake craze bubble may one day burst. Our predictions for the next sweet obsession are: French macarons Stylish French meringue based snack. Cake pops Mini-cake on a stick. Google Trends show our rising demand for these new cupcake contenders: French macarons Cake pops whwh.h 2005 2006 2007 2008 2009 2010 2011 2012 sources Cupcake Nation - http://www.adweek.com Google Trends - http://www.google.com/trends Cakehole in the Wall Machine - http://www.guardian.co.uk Cupcake Bubble Burst - http://www.penandspoon.co Cupcake consumption up 52% - http://www.nationalcupcakeweek.co.uk History of the Cupcake - http://iml.jou.ufl.edu Passion Distribution (TV viewings) - http://passiondistribution.com Google ngram viewer - http://books.google.com/ngrams On-line Crocery Prices - www.sainsburys.co.uk Prestige Non-Stick 12 Cup Muffin Tin - www.argos.co.uk TM MoneySupermarket com