The Rise of The Chief Marketing Technologist

THE RISE OF THE CHIEF MARKETING TECHNOLOGIST Infographic by Syndacast TO ALIGN MARKETING WITH BUSINESS GOALS They may come from a predominantly IT background or a marketing one, but they are credible on both dimensions. Social Media Shares Optimization They serve the mission of smartly applying technology in the pursuit of brilliantly effective marketing. Quality Bloging Responsive Design Content Online Marketing Google SEOCRO Links SEMSearch Promotion f Display Advertising The data below is based on interviews asking what are people's Infographics Podcasts Big Data Business Objectives в 67% 165% 63% Facilitate projects and Align marketing with business goals Select, evaluate and choose marketing technology providers communications between marketing and internal IT 59% 50% 81% Prioritize funding for marketing technologies Of Organizations now have the equivalent of a Chief Marketing Technologist Craft technology-enabled digital business models THEY SURVIVE IN THE MOST INTERESTING INTERSECTION IN THE WORLD Social Media Shares Optimization Quality Content Online Marketing SEOCRO Links SEMSearch Prometten Display Advertising Big Data Companies with a Chief Marketing Technologist are spending 2x MORE on innovation in marketing, pilot projects and experimentations! SYNDACAST T + 66 2663 5170 E: [email protected] W: www.syndacast.com Sources: ft.com | responsys.com | chiefmartec.com | gartner.com