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Rigel Networks’ case study on Big Data Analytics

1010101010 0101 0101010 101010101073 T8Ot EGY FEW 10% ROW 1750 HRT 101010 101010 Gaining Marketing Agility 101 010 With Targeted 01010 0101 01 using Big Data 10101 010101 Analytics 1010101010101 10101010101 RTC 1700 Cil CARDOT 1550 Promotions 1500 1450 162 34 5 8:9: 10 12 15 16 17 18 19 22 23 24 #RT division 101 Distribution of the securities market key players HAT BGY FEW 1010101 RDW 10 TV industry is evolving exponentially. The success depends on understanding customers' behaviour, preferences and making better & data-driven marketing decisions. O www.rigelnetworks.com - presales@rigelnetworks.com ( +1-949-891-2571 RIGEL Kentico ACCREDITED BUSINESS Microsoft Partner NET ORKS Let Us Grow Together BBB. Bronze Partner Client Overview: With more than a billion viewers, a leading USA based company from entertainment industry receives billion of rows of data from various industry providers, retail partners, and third-party online services. The client wanted to analyse data till the minutest details - both structured and unstructured data, minute- by-minute and viewer-by-viewer. The challenge was not only the analysis of the data, but doing this analysis quickly. Rigel Delivery: Rigel Networks' dedicated and expert team of engineers empowered client's research team. Initially the research team spent a lot of time analysing and processing data. With our solution, client was able to increase the pace, details, and magnitude of the data analysis to make the right call. Key Features: 1) The solution provided by Rigel Networks delivers versatility and near real-time analytics. 2) The client is able to understand in a better manner and proactively respond to customer actions by serving timely incentives and offerings. 3) The solution also allows analysts to perform scenario-based analyses and campaign simulations in real-time, using live customer and established campaign data-thus opening the possibility for discovering new markets. Results: 1) The time to run analysis is reduced by 32% 2) Client was able to save on cost. The money which was spent on external vendors was spent on Rigel solution 3) Analysis carried out is more accurate and cost-effective 4) Empowering the marketing team to develop more precisely targeted campaigns 5) Better understanding of customers' behaviour and sentiments to deliver marketing campaigns effectively 6) Wider spread of marketing message 7) Increase in the conversion rate of the marketing campaigns by 3% ewww.rigelnetworks.com Kentico Bronze Partner RIGEL Microsoft Partner ACCREDITED M presales@rigelnetworks.com ( +1-949-891-2571 NET ORKS Let Us Grow Together BBB. BUSINESS 02102007- 0211.2007 0222007- 0201 2008 0202.2000 02 2008

Rigel Networks’ case study on Big Data Analytics

shared by RigelNetworks on Feb 24
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The case study is about how Rigel Networks helped a client gain marketing agility with targeted promotions via Big Data Analytics.

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big data

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Business
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