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Reviving A Nostalgic Brand - Do's and Don'ts!

REVIVING A Nostalgic Brand Nostalgia creates an authentic bond between brand and users, rekindling a familiar sensation or feeling associated with a brand in the past. It can be delicate to bring back the past with new twist but when done right, perks of nostalgic branding are worth all the hard work. Nostalgic brands not just create an emotional bonding with the people but they also aspire other people to see the connection between brand and its customers. WHY NOSTALGIA WORKS Nostalgic branding is like saying, "Hey, remember me?" and the Generation Y, People who born between are exposed to nostalgic brands or nostalgic 1980 and 2000, are responsible for a buying power of $2.45 trillion campaigns feel sort of reminiscent best part is, it works. It triggers around the world. emotions and are memories and And that's hell lot likely to wish to makes an instant of money to relive the sensation connection bet on. (buy). with the audience. DOS AND DON'TS OF NOSTALGIC DESIGNS Dos DO DO know your target audience. Since different generations recognize your brand's past influence. Identify how your target audience associates your brand with the past events. Make sure your nostalgic design focuses on happier times and attributes people long for. have different set of memories and experiences with a brand, nostalgic characteristics can differ infinitely among individuals due to generation gap. DO tap into influencers to tell your story. Social media is crowded space and sometimes, it is hard to get hard. Therefore, don't hesitate to approach influencers to create nostalgic stories about your brand. DO DO bring back the old with a new make sure nostalgia is relevant. Run polls, interview and listen to your customers to know how they perceive your brand's past. Make sure that the use of nostalgia makes twist. Be creative with your brand's nostalgic designs. Leverage social media to invite your community to share ideas and create noise about connection with the potential brand revival and audience. feedback. Donits DON'T DON'T lose the essence of your brand's design. When go for nostalgic design if the brand is young. If you have a young brand, or a brand that lacks history, nostalgia is perhaps not the right route for you. In such cases, it is wise to focus on building a futuristic brand. redesigning your brand, remember that people love brands for a reason. Don't change the design so that you lose the very thing people love and associate with. dn DesignMantic

Reviving A Nostalgic Brand - Do's and Don'ts!

shared by DesignMantic on Oct 19
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Logo redesign is necessary when a brand tries to tap new potential in the market by holding onto old customers’ loyalty keeping in view former’s nostalgic base. Reincorporating the memories can br...

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