Retention or Acquisition? Always a conundrum to choose for b2b marketers

Retention or Acquisition? Always a conundrum to choose for b2b marketers Acquire OR Retain A well-established company should focus on For a start-up company acquiring is foremost option available retention. Customer retention is always a win-win situation! Crack your sales for profits by aligning with customer "Retention" To Build a Healthy Relationship with a Customer • Focus on goals and objectives Guide &Serve your customer, do not sell to your customer. Communicate with the customers through social media Be honest and always meet deadlines. • Build trust and loyalty The sooner you get out of the start-up mode to an established shop, your prime focus from client acquisition shifts to client retention. Having said that, it does not mean you will completely stop acquisitions but you have to drive your acquisition strategy in a focussed manner.