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Retail Technology Survey; Retailers Failing to Upgrade Infrastructure [More Results] in association with UK's Leading Unified Communications Provider SWYX Unified Communications (UC) in Retail 69% of Retailers don't know what UC is Unified communications is the collaboration of devices and channels in the workplace, giving businesses one intuitive interface for all communications. Only Compared to * other businesses who are implementing UC within the next 2 years. of retail businesses are 35% 80% planning to integrate UC within the next 2-3 years * Source: Ovum 2013 Top IT priorities for retail businesses Business continuity 3. costs Improving customer 1. service Reducing communications 2. Enabling staff to communicate/work . wherever they are 5 Supporting flexible working UC is a scalable and flexible solution, helping retail businesses to stay at the forefront of technology and emerging trends such as; VOIP, fixed mobile convergence, multimedia support and flexible working. The most important trends in retail communications All communications to run over IP Support for social media 7% 41% Integration of communications 19% with back office apps UC intelligently links all forms of business communication into one platform with an intuitive interface. Mobility & fixed mobile 33% Key drivers for retailers upgrading communications systems 39% UC can help businesses optimise customer experience by enhancing communication at every stage of the purchase cycle. 20% 18% 9% 7% 7% Reduced overheads Improve staff productivity Need more functionality Introduce unified Improve customer service Be more competitive comms solution Obstacles to implementing UC - Retailers perception Understanding 44% UC can integrate with your existing telephone system, or replace it entirely with a VOIP solution. 389 Cost UC is quicker to integrate than traditional hardware 11% Time 7% Training & Development Implementing UC 35% over the next two to three years 15% over the next year • 4% never UC can reduce costs and resources, improve customer service and incentivise staff. It increases businesses' efficiency and competitiveness by delivering a bigger and better platform for communication. 38.6% don't know what UC is 8% in more than four years' time Survey into retail communications was commissioned by leading unified comms supplier Elite Telecom, in conjunction with UC manufacturer, Swyx and Retail Week. SWOH Gold Partner

Retail Technology Survey; Retailers Failing to Upgrade Infrastructure [More Results]

shared by jdixonelite on Jul 23
A recent survey conducted by Elite Telecom in conjunction with Retail Week found retailers are at risk of falling behind other industries as they fail to understand advances in comms technology.


Jenny Dixon


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