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Retail Magazine Sales Fall

supermarketnews.com DATAPOINTS RETAIL MAGAZINE SALES FALL Retail sales of magazines continued to decline in the first half of 2012, and in fact fell at a faster pace than they did a year ago, according to data released last week by MagNet, based in Metairie, La. Supermarket chains captured 34% of retail sales, down from 34.4% in 2011, although the channel remains by far the top venue for sales. Ahold USA, parent of the Stop & Shop, Giant-Landover and Giant-Carlisle chains, appeared for the first time on the list of the top 10 retailers selling magazines in the first half, joining Kroger Co., Safeway and Publix Super Markets among the traditional supermarket operators on the list. Wal-Mart Stores remains the top seller of magazines, followed by Barnes & Noble. While some magazine titles saw increases in sales – 13 of the top 50 – many of the most popular titles saw declines through the first half, MagNet reported. Source: MagNet Business Insights (www.magnetdata.net) Top 10 Chains 1. Wal-Mart Stores 2. Barnes & Noble 3. Kroger Co. 4. cvs/Caremark Corp. 5. Safeway 6. Walgreens /. Hudson News (teminals) Retail Magazine Sales The magazine (U.S. and Canada) titles ranked Nos. 51 - 100 posted a 6% increase in $1.89B $1.73B retail dollar sales for the first half. 8. Target Corp. 9. Publix Super Markets 10. Ahold USA 2011 1st Half 2012 1st Half Channel Market Share TOP 10 MAGAZINE CATEGORIES (1st half 2012) 22 Newsstands 2.3% Club stores 2.5% (1st-half sales in millions; change vs. year ago) C-stores Mass merchants Celebrity $401.5 -12.4% 4.7% Women's $281.6 -9.5% 7.1% Food/wine ... $125.2 -2.0% Game/puzzle. . $69.1 -10.4% Supermarkets 34% Terminals Automotive ... $65.6 -7.8% 7.5% of the top 100 General interest ...$64.0 +27.7% Book stores 9.7% magazine titles Health/fitness.. $64.0 -13.6% caused 93% of Sports $55.2 -14.7% Drug stores 11.5% Supercenters 14.5% Home ...... $55.1 the sales decline -2.4% Lifestyle.. .$54.5 -6.1% "Some retail chains – those who continue to promote the category – - performed much better than the industry during the first six months of the year." - MAGNET'S INDUSTRY INSIGHTS SUPERMARKETS ARE TOP CHANNEL -8.7% decline in total retail magazine (1st-half sales in millions) sales in 1st half CLASS OF TRADE 2012 SALES CHANGE VS. '11 Supermarkets. $586.4 -7.3% Supercenters. $250.7. .-8.9% 63% 20 Drug stores.... $198.5. -5.0% Book stores $168.0. -19.3% Terminals $130.1 -9,9% Mass merchants. $123.1 -5.0% C-stores. $81.8. -15.5% The top 10 magazine titles contributed 63% of the sales decline experienced by the top 100 titles in the first half. Newsstands... $40.1 -12.4% Club stores. $43.6 -2.0%

Retail Magazine Sales Fall

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Retail sales of magazines continued to decline in the first half of 2012, and in fact fell at a faster pace than they did a year ago...

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