
Restaurant Rumble - The Ultimate Restaurant Benchmarks
*** THE ULTIMATE RESTAURANT BENCHMARK GRUDGE MATCH ★** RESTAURANT RUMBLE Where do you STACK UP? *** *** WASHINGTON BOSTON NEW YORK CITY CAPITAL CITY BEAN-TOWN THE BIG APPLE DC VS. VS. MA NY 31% of all customers in the past 6 months are repeat. Highest repeat rate $0-15 | 42% TO 4x $15-30 36% $30-50 Customers in NYC are 4X more loyal than in 28% Boston (*based repeat visits during a 6 month time period) on $50-75 25% $34.25 Hey big spender O = $5 Average ticket size for repeat customers in all three cities. DC: $46 NYC: $43 BOS: $40 More than a feeling $660B America's nearly one million restaurants posted sales of more than $660B in 2013 or = $10 Billion 4% of GDP! Based on our data, that generates $7,458,000,000 in tips Restaurants employ more than 13 million people, 10% of the total U.S. work The 20% rule Baby, come back Average customer tip size Average customer repeat rate by ticket size 22% 21% 20% DC BOS NYC 46% 37% 37% 37% 44% 29% 37% 24% 19% It's cold outside Average retention rates depending on the weather Interested? 38% 35% 34% Swipely helps restaurants better understand customers and grow sales. Learn how many new vs. repeat customers you have, and identify what brings a customer back. Was it the menu, the service, a marketing campaign or something else? Find out today. 27% < 40° 40 - 60° 60 - 80° > 80° Visit swipely.com or call 888-SWIPELY to learn more Swipely O - $15 $15 - $30 +0$
Restaurant Rumble - The Ultimate Restaurant Benchmarks
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