The reed.co.uk employer brand index

THE reed.co.uk The reed.co.uk Employer Brand Index 2012 reveals the organisations UK employees most want to work for. EMPLOYER BRAND index Over 2,000 workers shared their top employer brand, favourite business personality and the reasons why they mean so much to them. ДД WHO ARE THE TOP BRANDS? Top 20 Employer Brands 1. Virgin 2. Apple 3. Google 4. NHS 15. BBC 6. John Lewis II 7. Local Government II 8. Barclays II 9. Microsoft 10. Royal Mail II 11. Lloyds || 12. M&S II 13. Asda II 14. BP 15. BT I| 16. PwC I| 17. HSBC II 18. KPMG 19. British Airways 20. IBM Google NHS BBC The Virgin Group has topped the first reed.co.uk Brand Index making it the employer of choice for UK workers. There's a strong loyalty towards British brands with reputations for quality, like the BBC and John Lewis. FACT O1 AGE BREAKDOWN • VALUE BRAND• GEN "y" in their 20's TRAINING & DEVELOPMENT Google GEN "X" 30's - 40's PAY, BENEFITS & CONDITIONS Discman BOOMERS 40's - 50's REWARDS & RECOGNITION BBC FACT 02 Generation Y wants training and development, Generation X is motivated by pay & benefits, while Baby Boomers look for rewards and recognition. WORDS TO DESCRIBE THEM 42% ADMIRED 28% CREDIBLE 14% BIG 8% WELL KNOWN 6% INNOVATIVE 2% HELPFUL Words used to sum up the top employer brands include "admired'. FACT 03 fresh thinking' and "Credible'. THE INDIVIDUAL FACTOR Words to describe: Words to describe: • EXPERIENCE • KNOWLEDGEABLE • INNOVATIVE • KNOWLEDGEABLE Popular among: Popular among: 18-54 35-54 1. • RICHARD BRANSON• • ALAN SUGAR • Words to describe: • INNOVATIVE • MARKET LEADER Words to describe: • KNOWLEDGEABLE • MARKET LEADER Popular among: Popular among: • STEVE JOBS • • BILL GATES • 25-34 25-34 UK workers want to work for celebrities. But rather than the Justin Biebers of this world, it's business people with strong personal brands, like Sir Richard Branson and Lord Alan Sugar, who made it onto the list. FACT O4 DIDYOU KNOW? Google's first tweet in February 2009: "I'm 01100110 01100101 01100101 01101100 01101001 01101110 01100111 00100000 01101100 01110101 õ1100011 01101011 01111001 00001010." If you're not fluent in binary either, it reads "I'm feeling lucky" Virgin Galactic, part of the Virgin empire, will offer tourists and science enthusiasts the chance to travel to space in 2012. > Apple named the iPod after Stanley Kubricks epic science fiction film, "2001: A Space Odyssey". > The NHS is Europe's biggest employer. The BBC is the largest broadcaster in the world. HORDAYS reed co.uk Source: reed.co.uk Employer Brand Index Survey 2012. Base: 2,000 The UK's #1 job site. OO 0O OO