Red Bull 2011 In Review

Red Bull 2011 IN REVIEW Ш1 47% ADDITIONAL o SUBSCRIBERS 61% MORE VIEWS O GAINED THIS YEAR 188,010 122,081,056 SUBSCRIBERS GAINED » VIEWS TOTAL IN 2011 VS VS 88.972IN 2010 73.904.222 IN 2010 TOTAL VIEWS AND UPLOADS BY DAY FOR VIDEOS UPLOADED IN 2011 78+ 5,404,790 5.199.776 5,127,960 4,796.062 VIEWS 4,459,396 4,078,941 3.959,218 • MORE VIDEOS UPLOADED 535 ! 457 104 104 85 94 93 UPLOADS | 16 13 VS IN 2011 | IN 2010 HOTTEST MONTH BY VIEWS FOR VIDEOS UPLOADED IN 2011 12,381,765 12,209,446 11,022,020 11,467,844 11,007,342 VIEWS 10,291,027 9.289,550 8,830,776 9,225,756 9,504,695 8.237.710 8.613.125 UPLOADS 80 81 42 58 50 44 28 31 32 30 20 TOP 10 VIDEOS BY VIEWS TOP 10 VIDEOS BY OPENING WEEK *BASED ON VIEWS DURING THE FIRST 7 DAYS AFTER UPLOAD VIEWS LIKES DISLIKES COMMENTS FAVORITES The Art of FLIGHT - Snowboarding Film Trailer w/Travis Rice Flaring Up - Surfing with a Flare - Red Bull Minor Threat UPLOADED ON 7,152,399 1,015,227 VIEWS IN THE FIRST WEEK AUG 29 Tom Cruise Test Drives Red Bull Racing F1 Car UPLOADED ON 442,514 VIEWS IN THE FIRST WEEK AUG 25 The Art of FLIGHT- The Metal Trailer 1,680,627 Tim Lincecum Pitching in Slow Motion - Red Bull Moments UPLOADED ON 412,063 VIEWS IN THE FIRST WEEK JUNE 11 Flaring Up - Surfing with a Flare - Red Bull Minor Threat 1.325,735 Simon Dumont's Custom Half-Pipe - Red Bull Cubed Pipe UPLOADED ON 211,602 VIEWS IN THE FIRST WEEK MAY 27 BIG BMX Dirt Competition in Australia – Red Bull Dirt Pipe 2011 1,177,106 The Art of FLIGHT - The Metal Trailer UPLOADED ON 180,637 VIEWS IN THE FIRST WEEK JULY 27 Wakeboarding a Cranberry Bog - Episode 3 – Red Bull Winch Sessions 853,206 World's First. - Nitro Circus Las Vegas 2011 UPLOADED ON 146,342 VIEWS IN THE FIRST WEEK JUNE 7 Amazing 1000fps MTB Step Down 360 - Red Bull Moments - Darren Berrecloth 825,169 Millen and Tuerck Drift Through Atlanta - Red Bull Peachtree Drift Battle UPLOADED ON 1,015,227 VIEWS IN THE FIRST WEEK MAY 9 Tim Lincecum Pitching in Slow Motion - Red Bull Moments 606,111 Stunt Motorcyclist in Downtown Chicago - Red Bull Night Tracks UPLOADED ON 121,840 VIEWS IN THE FIRST WEEK UCT 31 Tom Cruise Test Drives Red Bull Racing F1 Car 599,067 The Art of Flight w/ Travis Rice - World of Red Bull TV Spot UPLOADED ON 118,803 VIEWS IN THE FIRST WEEK AUG 18 High Speed MotoGP Cornering at 1000fps – Casey Stoner - Red Bull Moments 532,787 Formula 1 Comes to America! - Red Bull Racing Takes First Lap in Texas Where the Trail Ends - Freeride MTB Film Teaser UPLOADED ON 516.753 103,476 VIEWS IN THE FIRST WEEK SEPT 23 TOP 5 VIDEOS BY ENGAGEMENT SCORE The Art of FLIGHT - Snowboarding Film Trailer w/Travis Rice #1 37,150 LIKES 6.593 COMMENTS SCORE: 23,324 249 DISLIKES 38,721 FAVORITES The Art of FLIGHT - The Metal Trailer #2 11,849 LIKES 1,610 COMMENTS TOP CATEGORIES #1 SCORE: 6,233 ART OF #4 SURFING FLIGHT 9,157,144 VIEWS 2,192,575 VIEWS 12 VIDEOS 30 VIDEOS 104 DISLIKES 8,065 FAVORITES BIG BMX Dirt Competition in Australia – Red Bull Dirt Pipe 2011 # 3 11.849 LIKES 1,610 COMMENTS SCORE: 2,379 104 DISLIKES 8,065 FAVORITES #2 BMX #5 NDMENTS RED BULL Flaring Up – Surfing with a Flare – Red Bull Minor Threat #4 11,849 LIKES 1.610 COMMENTS 3,433,213 VIEWS 2,010,606 VIEWS 24 VIDEOS 8 VIDEOS SCORE: 2,010 104 DISLIKES 8,065 FAVORITES MOUNTAIN #3 BIKES H6 BREAKDANCE 2,579,625 VIEWS 1,702,966 VIEWS 38 VIDEOS 34 VIDEOS REDBULL Where the Trail Ends - Freeride MTB Film Teaser CHAMPIONSHIP #5 3,337 LIKES 397 COMMENTS SCORE: 1,873 20 DISLIKES 2,821 FAVORITES DECEMBER NOVEMBER OCTOBER SEPTEMBER AUGUST SATURDAY JULY FRIDAY JUNE MAY THURSDAY WEDNESDAY APRIL TUESDAY MARCH MONDAY FEBUARY SUNDAY JANUARY