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Re-engagement Email: The Divine Jackfruit Infographic

REE NGAGEMENT EMAILS THE DIVINE JACKFRUIT THAT BRINGS LIFE TO THE DEAD EMAIL LIST We all have grown up hearing a lot of fantasies: Alice In wonderland, Rapunzel and many more. Did you hear about the divine jackfruit that used to bring life to the dead? That was real! We have found it and it works. (Well, but only on the dead email list.) The jackfruit is called Re-Engagement Emails. AN AVERAGE EMAIL LIST DECAYS BY 25% EVERY YEAR. AND, ACCORDING TO MARKETING SHERPA 75% OF EMAIL SUBSCRIBERS ARE INACTIVE. LET'S UNDERSTAND WHY THIS HAPPENS? LONG TERM LIST GROWS - LIST GROWS ENGAGEMENT SUBSCRIBERS INCREASES DIVERSIFIED LIST YOU SEND FURTHER - CONTINUE -> DROPS- FALLING - THEY BECOME GROWTH TECHNIQUES MORE EMAILS SENDING EMAILS OPEN RATES UNINTERESTED RE - IMPLEMENTED TO THE LIST TO ENTIRE LIST AND CLICKS GRADUALLY DROP IN ENGAGEMENT POOR REPUTATION POOR DELIVERABILITY HERE'S WHY? Inactive subscribers hurt engagement rates • Low engagement rates hurt inbox placement rate • Over time, ISPS take a note of inactive subscribers and reclaim the accounts • ISPS then convert them into spam traps So now, what to do with these subscribers who have lost interest? Do you leave them and move ahead? Do you continue sending them the emails? Or Do you re-engage them? Well, before you jump start answering these questions, here are some reasons why subscribers stop opening emails and disengage. TOP REASONS WHY SUBSCRIBERS DISENGAGE • Overload of information with overdose of emails • Deceptive subject lines with no real value in the offer • Confusing design without proper hierarchy • Not optimized for mobile • Repetitive or irrelevant content • Signed up for one time offer • Prefer obtaining information from alternative source • Change of circumstances like job or re-location And, according to one of the top % of respondents surveys, these are some actions 2% I Click Unsubscribe I Click Spam I Delete Email subscribers take after losing 6% interest from permission emails: 17% ৪% I Ignore, Do nothing I Set up Email filter 67% So, once the subscriber list decays, it leads to death of your channel eventually & how can you prevent such a scenario? RE-ENGAGEMENT EMAILS ALSO CALLED WIN-BACK EMAILS COMES TO RESCUE Re-engagement emails also have a carry forward effect in subscriber engagement. 45% of recipients who received re-engagement email read subsequent emails as per one of the recent surveys. However, there is a challenge: Not all subscribers will read the first re- engagement email. It is believed that only 24% of the disengaged subscribers read the re-engagement email. So, how would you make this divine jackfruit work for you? PLAN UP & STRATEGIZE Make on Purge the ones on whom divine Wake them up Segment the re-engaged and follow up boarding Segment the with a catchy program stronger with accurate disengaged. offer and medicine subject line. with the rest. wouldn't work. testing. So, if you decide to make your email program, here's how it might typically look like: Wait X days Wait X days ögö Inactive Group Email validation We miss you Follow up Final notice email miss you email email Very inactive M-80 Welcome back Opened/ Clicked RE-ENGAGEMENT EMAIL BEST PRACTICES ... Make your divine jackfruit bring life to the list Workout on your design & copy A great piece of witty copy with a Don't setup before testing A re-engagement program should Develop a dialogue and action Flex your value muscle There is a difference between Don't just drive re-engagement promotional monologue and emails with coupons or incentives. master stroke of subject line and an always be automated, but only after it's tested, reviewed, and refined before informative dialogue. Do not bombard Offer a great deal of personalized appealing image with awesome the subscribers with emails because of value which instigates action along mobile friendly design will add value roll-out. Make your re-engagement which they disengaged. Probe and resolve queries. Check the campaigns of their interest from past data. with the coupons or incentives. to your re-engagement campaign. strategy bulletproof. Define the inactivity Change it out like "totally" Remember, win-back campaigns are Be bold Put the list on the bench and do While you are segmenting the Not all the re-engagement nothing for winning back your subscribers. They are already tired and sick of seeing what they have been for so disengaged, make sure you define the campaigns center around incentives. No news is good news :) Rather than inactive period. For some it could be 6- Sometimes if you see there is a total expanding a lot of efforts on how to 9 months of no action, for some it inaction despite multiple trials, be win back the inactive subscribers, put could be 1 year or longer. Decide how bold and unsubscribe those emails. If long. Change your email strategy them aside off the list. Say nothing and many days gap from the last action you want to go the extra mile, just confirm that you will unsubscribe them as you don't want to bother right from the subject lines to design send no email for certain time. Reach makes your inactive period. Remember, to copy to imagery - almost out to this after a certain time frame if you haven't defined the disengaged everything. Some brands win a great and see if some of these inactive properly, your email list might further stop engaging. response with going playful. You can also move to plain text emails if them anymore. subscribers turn active. HTML emails don't work. • Are you increasing the percentage of active users in your database? MEASURING THE SUCCESS OF THE DIVINE JACKFRUIT Divide active users over total users, and monitor this number as you start to attempt re-engagement. • Are you decreasing your spam complaint rate? This is often a natural byproduct of proactively removing inactive users from your database. You decrease the chances of over-mailed users marking you as spam. • Are your deliverability rates improving? As you reach a healthier balance between active and inactive users, you should see your deliverability rates improve. This might take time, though, so don't expect immediate results. • Checkout the sources that are fetching HOW TO PREVENT THE DEADLY VICIOUS CIRCLE? more inactive subscribers • Checkout your opt-in practices and make sure you aren't automatically opting in users • Probe on remind them how they signed up welcome program and check if you Have a strategy to chart out inactive subscribers, the earlier the better Tips for reducing future Inactivity • Turn off the email fatigue sending innovative emails. Try using accordion, menus, sliders, and other interactive email advancements from EmailMonks Email Monks Email Monks design and code heavenly emails, newsletter templates and landing pages. To know more, email us at [email protected] or visit www.emailmonks.com 3 +1 213 674 MONK O facebook.com/emailmonks Email Monks e twitter.com/emailmonks X [email protected] www.emailmonks.com S emailmonks O pinterest.com/emailmonks Sources: Litmus | Acton | Leadspend | Slideshare 广 画

Re-engagement Email: The Divine Jackfruit Infographic

shared by emailmonks on Feb 22
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The elixir also known as Re-engagement email can bring your dead email list to life. To know how this divine jackfruit works, Monks with their zeal came up with an informative piece that will explain ...

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