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QR Codes vs. SpyderLynk SnapTags

SPYDERLYNK SNAPTAG THE QR CODE SnapTag Vs. Snap & Send to 95871 AT&T/Verizon All others send to [email protected] Android & IPhone Reader app available SnapTag by Spyderlynk SnapTags and QR Codes are a new channel of marketing that enable consumers to access interactive brand information, content and marketing engagements with their mobile phone. Mobile phones 88% O 13% Consumers who have downloaded with a camera allow access a QR Code Reader YES NO Widely Accessible Multiple readers for a variety of platforms iPhone & Android YES YES Smartphone App Activates a mobile messaging dialog or a Web connection YES NO Works Without Mobile Web Access A robust multi-channel marketing platform that enables campaigns with varying functionality and sophistication Triggers a single action, primarily connecting consumers to a URL YES NO Marketing Functionality SnapTag & Campaign development costs are bundled together 2$ Generating a QR Code is free, but developing the marketing campaign and mobile website is NOT YES YES Cost Your Logo Here Limited Space Available for Branding I LOGO Brandability Features Branding Both SnapTags and QR Codes Enable: Mobile Activation Geolocation On demand marketing channel for accessing Determine location where code was scanned content and information SnapTag Features: Dynamic Responses Easy to Update Database Building Variable responses based on consumer behavior and campaign parameters Can frequently change response content and URLS via self service platform Opt-in via simple keyword response Complex Analytics Reusable Enable Social Networking Standard insights include number of snaps, users, repeat usage and opt-ins. Extensive customization possible Content can be revisited on phone or SnapTag Reader library SnapTags can activate a "Like" and allow marketers to offer incentives at the same time Brands Use SnapTags to Drive... Perception Consideration Preference Conversion Loyalty Tacoma (AVEDA göt2b Foot Locker Content Product Features and Benefits Samples Mobile Gift Cards Consumer Feedback CRAFT Secret Orbit NATURAL CHEESE Dove gofresh Activating Sponsorship Assets Recipes Previews / Free Trials Coupons Mobile Points BERTOLLD Dior FOOD Games and Scavenger Hunts Shopper Marketing Retail Visits Unlock Exclusive Content Mobile Relationship AY THE SHOWTIME Caress Cruyca STANT Mobile Charity Donations Information Office Depot Gift Card Program Reminders Mobile Clubs Snap to Give TOVOTA Mobile Giving Important Stats: of American adults of mobile phones 40% of mobile consumers in the US own a smartphone** own mobile phones** have a camera**** 85% 88% of consumers with a smart phone have downloaded a QR 34% 20% 22% of the Fortune 50 of the US's top 100 advertisers have are placing QR codes in magazines and on billboards* used a SnapTag*** code reader**** Y * *Burson-Marstellar 12/10 ** comScore 8/11 *** Spyderlynk 7/11 **** Based on analyst estimates

QR Codes vs. SpyderLynk SnapTags

shared by knawrz on Mar 27
Curious about the differences between SnapTags™ and QR codes, and which one is best for your campaign? they created this graphic to compare and contrast.




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