Purchase Design Influencers

Roauity Ming FEEDBACK EMOTIONS Purchase Decision Influencers E BUYING FAST FOOD, ATTRACTIONS AND MOVIE DECISIONS ARE MORE INSTANTANEOUS SOME CATEGORY PURCHASE DECISIONS ARE ASSOCIATED WITH POSITIVE EMOTIONS SUCH AS AUTOMOTIVE AND HEALTH & BEAUTY. PURCHASE DAY & EMOTION BY CATEGORIES Generally thought about buying Specifically bought TH SA SU Automotive %24 SA SU Banking & Finance TH SA SU Consumer Electronics т TH SU Events / Attractions TH SA SU Fast Food TH SU Health & Beauty TH SU Home & Garden TH SU Movie / Theatre TH SU Travel Emotions: Interested Sad Angry Lonely Relieved Passionate Thirsty Overwhelmed Lovely Indifferent Amused Hopeful Bored Frustrated Stressed CONSUMERS ARE MORE LIKELY TO SEEK ADVICE FOR HIGHER TICKET ITEMS SUCH AS TRAVEL AND AUTOMOTIVE FEEDBACK ARE ALSO IMPORTANT TO CONSUMERS MAKING PURCHASE IN MOVIES AND ATTRACTIONS CATEGORY Likelihood of seeking advice (Index) 3 Q .3.1 2.4 2.3 24 1.8 1.6 1.4 1.1 1 0.8 0.4 *Note: Data refers to % seeking advice of each category benchmarked against total seeking advice poauity Mine RealityMine provides the technologies and tools to help you understand the digital behaviors of customers, we provide the insights needed to grow your business. your This analysis is based on 2014 Release 1 data collected in USA. 2014 Release 1 includes data collected between Jan-Jul 2013 and Mar-May 2014. This analysis is based on 372 panellists. RealityMine used USA TouchPoints e-diary tool and passive mobile monitoring to capture device use and behavior. USATøuchPoints" @USATouchPoints %24 %24 %24