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Public Relations Means Business

Public Relations Means Business 9 in 10 If you ask business executives how important organizational and brand reputation are to their jobs, they're likely to answer 'extremely. The difficulty is, if you ask them how much formal education they've had in these disciplines, the answer usually falls between very little and a blank stare. business leaders surveyed admitted that executives at their companies need greater training Anthony D'Angelo, ITT Senior Communications Manager, APR, Fellow PRSA in core communication disciplines 2013 In today's world, business leaders must build trust and relevance among stakeholders to succeed, and those skills can't be learned exclusively on the job. Launch of MBA initiative with programs nationwide Michael Kempnet. MWW Group President and CEO 59% of business leaders say their 93% of survey respondents indicated that PR is just as important to their companies as other forms of 98% of business leaders companies have hired recent MBA graduates, only agree existing MBA programs 93% lack much needed instruction on corporate communications and reputation management strategy 4 in 10 communication find the skill sets of these graduates to be extremely strong in building and protecting the company's reputation and credibility Four charter schools, in addition to Dartmouth College's Tuck School of Business, will take part in a pilot program, and integrate the PR course into their MBA 59% programs for their fall 2012 semesters Kelton PRSA MWWGROUP

Public Relations Means Business

shared by rmmojado on Jan 24
PRSA surveyed 204 American business leaders in the fall of 2011 to ascertain their thoughts on how well MBA candidates understand the strategic business value and tools of public relations.



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