The psychology of sharing

the PSYCHOLOGY OF SHARING HIPSTER Less likely than other sharers to use email for sharing content. These sharers are creative, young and popular. CAREERIST These sharers are sawy business networkers and are more likely to share content on LinkedIn. in ALTRUIST These sharers are helpful, reliable, thoughtful, connected and only use email to share. TYPES OF SHARER SELECTIVES These sharers are resourceful, careful and thoughtful. They share informative content via social networks as well as by email. BOOMERANGS These sharers share information CONNECTORS to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook. These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline. We all share for different 25% of Facebook REASONS 90% of content users don't bother with privacy settings. is generated by 2% of Twitter users Value & entertainment 94% Two new members in join LinkedIn every Promote causes 184% Over 150 million Instagram usersO Nourish second. 178% relationships Self-fulfilment You YouTube reaches more U.S. adults Tube aged 18-34 than any cable network 69% 50% of Pinterest users have children and 80% of users Define identity 68% are women HOW WE SHARE You Your Your company CEO 32% of Fortune 500 CEOS have at least one profile on a social network 1м! 68% have no social websites are integrated with Facebook presence whatsoever 23% of users check Facebook 5 or more times per day CEOS USING SOCIAL MEDIA 67% for customer communication of Twitter users are far more likely to buy from the brands they follow on Twitter Most used social networks on mobile 57% 94% 54% 16% You Tube 85% 2012 2017 of people feel more connected to a business when following them 55-64 age bracket is the fastest growing demographic on Twitter 140 in Fortune 500 CEOS on LinkedIn Email is 82% king for CEOS of buyers say they trust a company 189M 90% more when its CEO is active in social media of executives check their of Facebook's users are 'mobile only inboxes regularly Sources statpro REVOLUTION 1. http://blog.bufferapp.com/instagram-stats-instagram-tips 2. http://contently.com/strategist/2012/02/24/psychology-of-sharing http://www.mediabistro.com/alltwitter/twitter-small-business_b46366 http://www.velocitydigital.co.uk/infographic-social-media-statistics-for-2013/ 5. http://wwww.reuters.com/article/2009/06/05/us-twitter-study-idUSTRES5381520090605 Analytics forthe People 6. http://www.ceo.com/wp-content/uploads/2012/06/2012-Social-CEO-Index-Infographic.png 7. http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-social-medi_b_4325088.html 8. https://blog.twitter.com/2013/survey-how-small-and-medium-sized-businesses-benefit-from- their-twitter-presence statpro.com 9. http://www.jeffbullas.com/2013/05/06/21-awesome-sociāl-media-facts-figures-and-statistics-f or-2013/#TqqfprpzitxdRLJ.99 .ו1III