The Psychology of Colors in Logo and Brand Design

THE PSYCHOLOGY OF COLOR AND YOUR BRAND. 93% of consumers base purchase decisions of visual perception. 80% 92% 81% think colors increase brand recognition think color can elevate an image's quality think color gives brands an edge YELLOW Playful, Cheerful Logical, Confident Optimistic BiC McDonald's ORANGE GREEN Sociable, Hapру Affordable, Friendly Nature, Earth Fresh, Organic Environment Fanta SUBWAY NICKELODEON RED BLUE Passionate, Energy Aggressive, Action Bold Trustworthy, Secure Strong, Calm Caring, Honest Coca-Cola Kellogg's Red Bull facebook. Ford VISA PURPLE BLACK Creative, Imaginative Feminine, Nostalgic YAHOO! Cadbura) Hallmark Authority, Seductive Sophisticated, Formal, Luxury O BOSE SONY CHANEL MULTI Fun, Boundless Playful, Positive ebay Google NBC SHAPE Is IMPORTANT TOO! OVALS, CIRCLES, AND SPHERES Positive messages, feminine, endurance, marriage, and partnership, friendship, unity, love, and community LAND ROVER adidas SQUARES AND TŘIANGLES Power, law, and science, masculine, balance and unity as one, professionalism, strength, and efficiency Pizza Microsoft IBM HORIZONTAL AND VERTICAL LINES l HONDA Youth, calm and tranquility, strength and aggression CISCO. As you approach your brand and logo design, keep the above tips in mind and choose a color that truly represents your company. Domino's