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The Psychology Behind Colours In Logo Design

THE PSYCHOLOGY Behind Colours In Logo Design Colours plays such an important role in your corporate identity. They could easily portray what sort of business you are running. Colours can easily affect people's mood From making people feel hungry to cheerful and even sad. In the Online Marketing world, they can even tempt people to purchase your products. Now imagine how much of an impact colours can make for your company's marketing and advertising. Remember that designing your corporate identity is one thing, but choosing your company colours is another. BELOW ARE SOME EXAMPLES OF EXISTING COMPANY LOGOS. See the pattern that relates to why these companies use these specific colours. RED Red is a bold colour. It is energetic, intense and full of action. Red has been known to boost your appetite, hence it is popular amongst restaurants. Red also symbol- ises fast and furious, which makes this a popular colour for car brands. AVIS O Coca-Cola coles AAMI Nintendo OANTAS Watties Arsenal Target. vodafone MITSUBISHI ORANGE I Can you really go wrong with orange? It is such a playful and fun colour. It is enthusiastic and creative. Orange has been used a lot for call to actions on websites due to the popularity of the colour for line shoppers. DUNKIN' DONUTS Etsy HERMÉS Jetx Farda nick PARIS SOUNDCLOUD YELLOW Yellow is a warm colour. It is friendly and cheerful. Yellow gives off a lot of optimism and positivity. Why do you think smiley faces always us the colour yellow? This attention grabber colour is popular to use for shop displays. Yellow A Sprint CommonwealthBark Ferrari BEST BUY Lupton HUNGRY VEGEMITE JACKS Denny's RENAULT GREEN Green is closely associated with the environment and nature. This fresh colour is used a lot in skincare products to give the idea of the natural ingredients used. Green is also popular amongst technology to portray being more "energy friendly". bp hTC APLANG quietly brilliant Spotify CIOECUD LACOSTE acer GREENPEACE explore beyond imits Sany Ericsson BLUE Blue represents security and confidence. It illustrates a lot of power and trust. Blue is a popular colour amongst social networking such as Facebook, Twitter, Skype, etc. It reminds people of oceans, skies and calmness. facebook. S Ford BIGWANZ hp I RACQ Flybuys NOKIA Connecting People SHazaM Dropbox BLACK Black is a classic. It is a very formal, serious yet timeless colour. Ever heard of the saying black goes with everything, and it never goes out of fashion? Well, these logos have proven just that. Discovery CN MIKE E DUMA 9GAG CHANN EL CARTOON NETVORK WWF kikki.K MÓVENPICK COACH THE ART OF S ICE CREAM CHANEL NEW YORK GREY If you are looking for simplicity, grey (or silver) is just the colour for you. It is corporate and neutral which demonstrates wisdom to your brand. Grey is also a very luxurious colour. Popular with jewellery and car brands. SWAROVSKI LEXUS WIKIPEDIA PINK If your target market is ladies then consider pink as one of your colour. Pink is a very feminine and girly colour. It portrays romance and softness. Don't be afraid to use this eye catching colour. Be bold just like Cosmopolitan and Priceline Pharmacy! COSMOPOLITAN X Barbie O DONUT Ou priceline KING PURPLE Purple is a royal colour. It demonstrates luxury and sophistication. It is also a mysterious colour associated with magic and spirituality. This cool colour is often used in health care and anti-aging skin care products to portray healing. eViber Y! Cadbury Hallmark FedEx Connect. Freely MULTICOLOURED Let's just say that rainbow isn't all bad. Take Google for example. They are a multi-billion dollar company and they can get away with a multicoloured logo. A range of colours symbolises unity and diversity. Together, they can be a vibrant combination. Google ebay TOYSAUS Google play This infographic is brought to you by: COoDesgnstudio Reni Florentina | Social Media Strategist at GCDS O reniflorentina y @reniflorentina More Than Just Web Design Background from

The Psychology Behind Colours In Logo Design

shared by gcdskl on Sep 06
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Colours play a very important part in logos. The colours you use to portray your logo can also be used to give people an impression of your company, meaning they can easily affect how people see your ...


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