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Prospecting to Markters

Prospecting to marketers Which marketers are most likely to respond to lead generation A noisy, cluttered marketplace makes it difficult for marketing technol ogy vendors to get noticed by marketers. However, lead generation is very effective in reaching some marketers. LEADJEN Branding/ Creative Biz Dev/Sales & Marketing 26* Social Media Other 12 Marcom/PR Director Coordinator/ 30% Specialist 6% Marleting Technology 10 CXO 8* Individual Digital/EmalV Web Marketing 14* Contributor 11* Executive/ Strategy 21* Manager Vice President Other 22% 11* 15% Marketing functions mostlikely to respond to lead generation Director level mostreceptive to lead generation Tuesday and Wednesday best days to reach a marketer Midday" best time to reach a 23% 23% marketer 12-1 13% 12 30% 11-12PM 13% 20% 13% 1-2M 26% 19% 10 First call is the most fruitful 15% 19% 14% 7% 2% 2% <1% <1% INBOUND REFERAL 7+ 45 5-6 4 RESPONSE OR CAL BAOK MON TUE WED THU FRI -3% Appointments set by day Appointments set by time Appointments set by tactic "Timesare Eastermtime 2or Fall best season for prospecting to marketers 9% 13% 13% 12% 11% What it takes to get a qualified appointment 8% 6% 7% 5% 5% 6% 6% 169 attempts: calls vaicemailmessag es aremails 20 conversations: Iive dialague, referrals, follaw ups and no responses JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC O" response rate: % of accounts attemptedto qualified appoirtments Lead generati on by month Data is based ona study by Lead Jen of lead generation campaigns over a four-year period from 2010 to 2013, including 264,300 outreach attempts and 31,575 convers ations with marketing profes sionals The campaigns generated 1,561 ap pointments and 150+forecasted opportunities resulting in 45 million of revenue generated and an additional $7 million in pip eline value Lead Jen 1311 W. 96th Street, Suite 250, Indianapolis, IN 46260 10%

Prospecting to Markters

shared by LeadJen on May 07
The infographic provides insight into which lead generation tactics are most successful for marketing technology vendors, the best day and time to set appointments with marketers, and which months are...


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