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Promotional Products Primer

shoplet PROMOTIONAL PRODUCTS Primer PROMOS everything for your business Let's get started! 0\Y. JANUARY With promotional products you can use a variety of products to promote your brand creating high impressions for little cost. However, just because you can put your logo on a product doesn't always make it the right product for your purposes. Here are a few simple suggestions for helping you pick the right product. KNOW YOUR RECIPIENT 1 Promotional products should be appropriate for your audience demographics. Male / female, middle age / teen, conservative or hip? Black tee shirts might work for the internet startup but not the established law firm. MAKE IT USEFUL Any product that the recipient feels is useful will be kept. And the longer it is kept and used the more impressions and brand equity you will build with the product. modern reliable REPRESENT YOUR BRAND fun handy chic clever adaptable eco-friendly original convenient whimsical luxurious high quality fashionable nostaljie ? 3. Remember that you are sending a message not just with the logo / message but the product itself. Show your company's beliefs with the product you choose. exclusive BUY THE BEST FOR YOUR BUDGET 4 Everyone has a budget, but if you allocate $5.00 per item is it better to buy a low quality polo shirt that will disappoint your recipient or get the best travel mug $5.00 can buy? $5.00 THE FIT COUNTS Promotional apparel has high perceived value and can drive a lot of impressions if worn out in public. But remember one size doesn't fit all, so be extra careful when choosing promotional shirts and jackets. Get specifics on how the particular brand of apparel you are buying fits before you order. THE COLOR COUNTS You want to pick promotional product colors that will be appealing to the recipient. Don't forget to see how they work with your logo and corporate colors. A black logo on a black backpack won't necessarily stand out. hard to read the logo Visit to create your own promotional products

Promotional Products Primer

shared by Jessicahshoplet on Apr 24
6 Simple steps to consider when deciding on promotional products for your marketing campaign


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