Click me
Transcribed

Privacy: A Question of Balance

PRIVACY: A Question of Balance The question has been building worldwide: How can individuals' privacy be protected in the face of advancing mobile and online technology? When developing payment solutions, it is vital that banks and merchants foster 'privacy by design' to ensure flexibility and compliance long-term, and offer a plethora of payment options that consumers will trust. DELIVER CLEAR BENEFITS UNDERSTAND CONSUMER PERSPECTIVE Consumers are open to tools such as geo-specific offers and discounts, but are wary of the underlying technologies like location tracking. Education and safeguards will be required to integrate consumer perceptions and new information-driven tools. Interested in Geo-Tracking 43% Would like to receive special offers or coupons on phone 10% while near the store 38 35 18 % Consumers indicate they would want severe consequences for illegal use of personal information, with more than half saying the firm should be put out of business or executives jailed. Would Agree to Geo-Tracking Would let a company track my location through mobile phone for offers Atudes & Polcies"Chls Hoomagle Jener ing.Sul4 Joseph Apel 14, 2010. Company put out of business Executives Jalled Company fund prlvacy protectlon efforts PROVE TRUSTWORTHINESS NEUTRAL 39-43-44 AGREE 19 23 21 Consumer opinion is undecided in many areas relating to the use of their information, giving banks and merchants an opportunity to develop solutions that prove their worth. ИШ ИЕ -Would let company email them after a purchase GOVERNMENT ACTION ON THE HORIZON Would share information about preferences and likes with retailer In early 2012, the White House released a Consumer Privacy Bill of Rights calling on formalized policy. It appears likely that both -Would allow credit card info to be saved at website to speed purchases around the world and in the United States that more robust consumer privacy measures will be adopted. First Data Universal Commerce Tracker, April 2012 (Research conducted for First Data by First Data. Applied Research and Consulting LLC) o 2012 Frst Data Corporation. All Rights Reserved.

Privacy: A Question of Balance

shared by FirstData on Sep 28
655 views
0 shares
0 comments
The question has been building worldwide: How can individuals’ privacy be protected in the face of advancing mobile and online technology? When developing payment solutions, it is vital that banks a...

Publisher

First Data

Source

Unknown. Add a source

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size