
Press Release Dos and Don'ts
Press Released
Dos and Don'ts
DO
Answer the 5 Ws: Who, What, When, Where, Why
Send news worth bragging about
Include a quote from a top executive
Include your website, social media networks, phone number
Include a media contact
Write in the third person
Include photos, videos, infographics and/or logos (they're shared 3.5 times more than text-only) - PR Newswire
Use bullets to break up long blocks of text
Have a boilerplate, aka "About Company" section
Follow proper spelling, punctuation, and grammar
Include a dateline "SAN FRANCISCO - Skadeedle breaks records today."
Use a tool to identify relevant journalists (Cision, Meltwater News, Muck Rack, Press Pass)
Follow the AP Stylebook or Chicago Manual of Style
Create a catchy news headline
Get a second set of eyeballs to proof
Keep the headline between 60 and 80 characters, not including spaces
Consider sending through a newswire service
Include linked search engine optimization keywords (one per 100 words)
DON'T
Assume everyone will read every word
Exaggerate or make false claims
Distribute the same press release twice
Use slang, industry jargon or acronyms
Send to journalists who don't cover your industry
Leave out source credit
Belabor the point
Try to directly sell your product/service
Write more than 800 words
Use exclamation marks!
Blast in a "cc" or "bcc" email
Link to unreliable/unprofessional websites
Bury quotes within long paragraphs
Use hyperbole
Bury the point of your press release
Trash your competitors
Use "you," "we" or "I" - except in a quote
FOR IMMEDIATE RELEASE:
Press Release Best Practices
Dos and Don'ts for Writing a Press Release
San Francisco, May 29, 2013 -- Your press release should begin with a strong introductory paragraph that captures the reader's attention and contains the information most relevant to your message. Always try to include the "Five Ws" of good journalism - Who, What, When, Where, and Why. Press Releases Dos & Dont's Answer the 5 Ws: Who, What, When, Where, Why Include a quote from a top executive Send news worth bragging about Include your website, social media networks, phone number Include a media contact Include photos, videos, infographics and/or logos (they're Write in the third shared 3.5 times more than text-only) - PR Newswire person DO Use bullets to break up long blocks of text Have a boilerplate, aka "About Company" section Follow proper spelling, punctuation and grammar Use a tool to identify relevant journalists (Cision, Meltwater News, Muck Rack, Press Pass) Include a dateline "SAN FRANCISCO - Skadeedle breaks records today." EXTRA! EXTRA! DAILY NEWS Follow the AP Stylebook or Chicago Manual of Style Get a second set of eyeballs to proof Create a catchy news headline Include linked search Keep the headline between 60 and 80 characters, not including spaces Consider sending through a engine optimization keywords (one per 100 words) newswire service Distribute the same Assume everyone will read every word press release twice Exaggerate or make false claims Use slang, industry jargon or acronyms Send to journalists who don't cover your industry Leave out Belabor the point source credit DON'T Write more than Try to directly sell your product/service 800 words Blast in a "cc" or "bcc" email Link to Use exclamation marks unreliable/unprofessional websites Bury quotes within long paragraphs Bury the point of your press release Use hyperbole Trash your competitors Use "you," "we" or "I" - except in a quote FOR IMMEDIATE RELEASE: Press Release Best Practices Dos and Don'ts for Writing a Press Release San Francisco, May 29, 2013 -- Your press release should begin with a strong introductory paragraph that captures the reader's attention and contains the information most relevant to your message. Always try to include the "Five Ws" of good journalism-Who, What, When, Where, and Why. Skadeedle At Skadeedle, you'll find helpful marketing tools, advice from the pros and heaps more. Find us at Skadeedle.com. ###
Press Release Dos and Don'ts
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http://skade...dos-donts/Category
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