Pre-send Checklist for Email Campaigns

PRE-SEND CHECKLIST FOR EMAIL CAMPAIGNS Use This Checklist to Ensure That Your Email is Awesome Before You Hit Send Timing Send date and time - choose the date and time for send and schedule it on your calendar, Ensure it doesn't conflict with any other sends and if it does, plan any necessary list suppressions Details Subject line - Check for typo and personalization Preheader - have you updated? Check for typos Footer - Have you updated it if necessary? Sending address - Always include the physical Permission reminder - have you update dress your business as needed? Content Unsubscribe link - always include Social icons - are they linked to the Body copy - check for typos readability correct social network? Images - are they linked? Have you added ALT text? Background images - have you added a fallback color? Headlines - are they linked? CTA buttons - are they linked? Personalization - do you have a fallback? Dynamic content - who should see it? Lists Suppressions - do you need to suppress any lists? Exclusions - do you need to exclude portions of your list? Data - does your subscriber list have all of the fields you need? Other Notify team - notify appropriate teams like support or Sales - send a link to the campaign, tell who the audience is, and give them a heads up Send Schedule your campaign to send immediately or some time in the future After the send Analytics - See how your campaign performed Learn More @ kvnmail.com