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Power of Visual Content

The CONTER 3,5 2,5 POWER OF 0,5 0,0 Consumers LOVE Infographics They are everywhere, but what makes them so successful? This infographic explains why visual content is EXTREMELY EFFECTIVE of information transmitted 90% to the brain is visual Visuals are processed 60,000 times - faster in the brain than text 40% of people will respond better to visual information than plain text of all human communication 93% is NONVERBAL Infographics are more ENGAGING & MORE CONVINCING According to the Wharton School of Business... of an audience was 50% convinced by a purely VERBAL PRESENTATION of the audience was convinced 67% by the VERBAL PRESENTATION THAT INCLUDED VISUALS Presenters who used VISUAL LANGUAGE were perceived by audiences as more effective than those not using visuals People remember... 20% 10% 80% of what they of what they of what they SEE AND DO READ HEAR How effective are INFOGRAPHICS? An infographic is 30 TIMES more likely to be read than a TEXT ARTICLE. KISSmetrics INFOGRAPHICS GENERATED OKISSmetrics 2,512,596 VISITORS 41,359 41,142 TWEETS 20,859 BACKLINKS www LIKES 3,741 UNIQUE DOMAINS FROM 2010 TO 2012 QUICKSPROUT INFOGRAPHICS QUICKSPROUT GENERATED 621 41,487 TWEETS www VISITORS 469 BACKLINKS 572 38 LIKES UNIQUE DOMAINS EVERY BRAND CAN BENEFIT FROM INFOGRAPHICS Publishers that feature Infographics are great BRANDING TOOLS infographics GROW TRAFFIC 12% FASTER than those They are a great source of who don't use BRAND REFERRAL TRAFFIC infographics POPULARITY OF INFOGRAPHICS ON GOOGLE 27,100 exact match monthly search volume for "infographic" 40,500 exact match monthly search volume for "infographics" Google Trends 2006 2007 2009 2011 2013 What contributes to the success of an INFOGRAPHICS? Good data properly and rigorously processed and organized, structure (narrative or otherwise), copy, and finally, visual style. The best infographics convey a lot of information in a lot less space than it would take to write about the topic or have regular graphs of the data. Why your business should consider INFOGRAPHIC MARKETING Content marketing generates 3 TIMES AS MANY LEADS as traditional marketing and costs 62% less 78% of CMOS believe custom content is the FUTURE OF MARKETING | % 70% of consumers say content marketing makes them FEEL CLOSER TO THE SPONSORING COMPANY 1% |% 60% of buyers seek out a product after READING CONTENT ABOUT IT Companies that spend more than 50% of their LEAD GENERATION BUDGET on inbound marketing report a significantly lower cost-per-lead 90% of consumers find CUSTOM CONTENT USEFUL http://www.billiondollargraphics.com/infographics.html http://www.webmarketinggroup.co.uk/why-every-seo-strategy-needs-infographics/ http://ansonalex.com/infographics/infographic-effectiveness-statistics-infographic/ http://www.nonverbalgroup.com/2011/08/how-much-of-communica- tion-is-really-nonverbal/ http://www.macrovu.com/VTVCInterEffectiveness.html http://www.academia.edu/3854756/Visual_Communica- tion_and_its_Experience_in_Events_ITP_Debjyoti_Das http://www.quicksprout.com/2014/08/18/does-infographic-marke- ting-still-work-a-data-driven-answer/ https://adwords.google.com/KeywordPlanner http://www.google.com/trends/ http://marketingland.com/8-experts-talk-about-making-great-infographics-34958 http://www.demandmetric.com/content/content-marketing-infographic http://contentmarketinginstitute.com/2012/11/2013-b2c-consumer-content-marketing/ http://cdn2.hubspot.net/hub/53/blog/docs/e- books/the_2012_state_of_inbound_marketing.pdf MON Marlcet Domination Media www.marketdominationmedia.com 1-800-584-1032 SOURCES

Power of Visual Content

shared by Market Dominati... on Sep 25
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This infographic was created to showcase why visual content is so effective.

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