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The Power of Video for Small Business

The POWER VIDEO of FOR SMALL BUSINESS Online Video – The Next Big Sales Tool for Small Businesses Whether shopping online or checking out a hotel in a distant city, more consumers are watching video to help make purchase decisions. The good news is that you don't need to be a Hollywood director or YouTube pro. Even DIY videos will work wonders for your small business. 73% Box Office MEGA HITS What customers watch the most Now Playing: Instructional Videos Product & Service Videos Humorous Videos 73% of all U.S. adults are more likely to purchase after watching an online video that explains the product or service. 67% 64% 64% **** *** Checkout 94% 76% 40% 94% of consumers watched a video online last week. 76% of smartphone owners watch videos at least once per week from their phones. 40% of 18-24 year olds watch videos more than 10 times per week. The BIG impact of video on SALES 96% of consumers find videos helpful when making purchase decisions online. 58% 58% of consumers consider companies that produce video content to be more trustworthy. 71% 71% of consumers say that videos leave a positive impression of a company. 77% 77% of consumers consider companies that create online video as more engaged with customers. Video on DEMAND 84% 64% 42% 84% of consumers want to see more video content on 64% of consumers want to see more video content on 42% of consumers want to see more product description videos online. Video viewing by INDUSTRY Customers want to watch more video across industries, products and services. Restaurants 39% 57% And we want MORE! Automotive 31% Electronics Events&Conferences Exercise & Fitness Travel 30% 33% 34% Video CONFESSION booth Where smartphone owners are watching video while on the go: 70% Watching TV 48% 46% 37% In the bathroom At work 32% At the dentist While walking Most SHARED video content 94% Humorous 91% 89% Heartwarming Educational Share 83% Videos for a LARGER audience Hear what your customers really want to see.. 83% prefer videos to be five minutes or less. Use only high-quality images and visuals! Funny videos but with no nonsense! Demonstrate what the product can do! Show a 360° view of the product! Info-rich videos are way better than blatant advertising! It's your turn to go behind the scenes Your customers are using video content every day to evaluate companies and make purchase decisions. With a camera on every phone, lots of easy tools to capture professional-grade video and photos, what's holding you back from getting behind the lens and creating a video of your own? Check out and improve how consumers view you. PRODUCTION DIRECTOR CAMERA TAKE SCENE DATE Credits Date Conducted December 26-30, 2013 Participants 1,014 Adult consumers in the U.S. Web-Based Survey Designed to learn about consumer perception and experiences with video marketing as a promotional medium Total Sample 1,014 respondents 18-24 Year-Old Sample 162 respondents Smartphone Owner Sample 671 respondents All respondents have watched a video on tablets or mobile phones at least once in the past six months. comp The End ANIMOTO © 2014 Animoto Inc. All rights reserved.

The Power of Video for Small Business

shared by Animoto on Mar 14
Video engages your customer and sets you apart from the competition. Do you use video to connect with your customers? This infographic explores how online video impacts consumer purchase decisions and...




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