The Power of User-Generated Content

The Power of USER- GENERATED CONTENT User-generated content is any content on the web that users have a hand in making: photos, videos, posts, & reviews. UGC is 50% media more trusted than other types of 35% more memorable than other types of media ★★★★ Consumer reviews are over Reviews 11x more trusted than descriptions that come from manufacturers 59% of consumers 4 out of 5 trust online reviews as much as personal recommendations don't make a purchase based on a negative online review On You Tube, UGC fan videos get Video 10x more views than brand-owned content 52% say watching product videos makes them more confident in purchase decisions of consumers Social Media 84% of online shoppers use social media sites 4 out of 5 social media users look up information & get recommendations from social networks $ 81% 2$4 of U.S. online consumers' purchase decisions are influenced by their friends' social media posts Search 1/4 of search results for the world's top 20 brands are links to user-generated content. Sources: MAVRCK http://mashable.com/2014/04/09/millennials-user-generated-media/ http://www.emarketer.com/Article/Moms-Place-Trust-Other- Consumers/1007509 http://balihoo.com/resource/infographics/local-web-infographic/ http://dealer-communications.com/news/survey-4-out-of-5-consumers-reverse- purchase-decisions-based-on-negative-online-reviews/ https://www.octoly.com/press http://www.invodo.com/resources/statistics/ http://pressroom.ups.com/pressroom/staticfiles/pdf/fact_sheets/2013_PulseSh opper_FINAL.pdf http://blog.filemobile.com/ugc-statistics/ Mavrck is the most effective influence marketing platform for driving sales on social media. Identify, activate, and engage with your most influential consumers. For more information contact: [email protected]