The Power of Signs

SIGNS ON THE CHEAP THE POWER OF SIGNS Whether its a yard sign or a huge 10ft banner, signs are much more than words on a board. The actual impact signs have on people is surprising. THE BIGGER THE BETTER 49% of people say they drove by a store because the sign was too small or hard to read SOLD CHEAPEST FORM TRAFFIC GENERATORS 76% OF ADVERTISING of shoppers say they enter a store because a sign caught their interest on a cost-per-impression basis. Based on a study by The Small Business Administration 75% of aenage's THE X MOTEL of women say they shop in a new store based solely on the sign design purchase decision is based soley on the an item's display sign ATTENTION TO DETAIL a hotel that replaced the M in “MOTEL" on it's external sign was able with a to charge 70% more for rooms MONEY MAKER small businesses 32% sales that invest increase in an within outdoor 2 years sign see a IGNORING THEM CAN BE FATAL Within 2 years 13,627 people who ignored stop signs died of a fatal car crash CAPTURE MINDSHARE 79% of consumers remember a a business solely from its sign