The Power of Polarization in Marketing

The "OMFG" $% Potential* of Polarization in Marketing... a typical audience for an 'average (boring) brand: 90% 5% LOVERS FENCE-SITTERS HATERS Share & Buy Your Stuff They Still Share Your Stuff You Spend Your $$$ On These F***ers Trying To Get Them To Šhare & Buy Vs. a polarized brand: 50% 50% LOVERS HATERS Share & Buy Your Stuff They Still Share Your Stuff The Extra $$$ You're Making The Extra $$$ You're Saving *Okay, so it MIGHT just be a theory at this stage. PLRZ WWW.plrz.co CAPTIVATE & CONVERT