The power of infographics (in an infographic)

WHY USE INFOGRAPHICS? HUMANS ARE •••• VISUAL DATA OUR BRAINS Gets more shares and increases site traffic. VISUAL. Is more engaging than plain text. Makes sight-reading easy. process images 60% 90% 60,000 of people are visual learners. of information transmitted times faster than text. to the brain is visual. 43% of online consumers have shared content in the of overall content shared in the past month was pictures. past month. VISUAL PLATFORMS SOCIAL SHARING Percent of online adults using social media Consumers share nearly Women are 36% 71% more likely to repost images than men. P 21% Posts with photos generate up to images every 180% second HALF of every of female O 17% more engagement than those without. DAY. internet users repost images. 54% CREATORS 62% adult internet users who post original photos or videos online 54% of internet users have either created or curated 46% 46% CURATORS visual content. adult internet users who share others' photos and videos SEARCH INTEREST SEARCH TOPICS Average worldwide interest in infographics over time, based on Google searches Top 50 searches containing "infographic" 35% How to make infographics 60 food coffee education 40 27% Specific types and topics apple water cloud music 24% General interest 14% Social media 2009 2010 2011 2012 2013 2014 infographics TOP REGIONS To search for “infographic" 1. Singapore 2. South Korea 3. Philippines 4. South Africa 5. United States To search for “infographics" 1. Singapore 2. Philippines 3. South Africa 4. New Zealand 5. India SOURCES: Pew Research Internet Project , Google Trends, Forbes, Healthcare Communication, MarketingCharts.com, BillionDollarGraphics.com, Management Information Systems Research Center, Thermopylae Sciences + Technology ABZ Creative Partners © 2014 • Your marketing & communication zealots • abzcreativepartners.com abzcreative PARTNERS 20