The Power of the #Hashtag

THE POWER OF THE #hashtag #thepower #thebasics #bestpractices #extracredit #thepower In the social media age, the #hashtag is one of the most powerful tools around, instantly linking a social media post to a group of others about the same topic.. ... and updating a group of likeminded users on that topic in real time. #3 #3 For small business owners, While #hashtags are now used on a variety of social networks, they were made famous by Twitter. the #hashtag represents an important social media strategy. ff facebook identi.ca A fitting tag can help drive brand recognition, boost the reach of an advertising campaign and positively impact customer loyalty. Check it out below. #thebasics 1 Use the #hashtag symbol (#) before a relevant keyword or phrase to categorize Tweets and help them easily show up in Twitter search. The Styleliner fashion accessory truck uses #hashtags such as #fashiontruck and #accessoriesonwheels to both describe their #keyword 17 Aug business and generate social media buzz TheStyleliner eTheStyleliner Tips for Managing #hamptons #fashiontruck #accessoriesonwheels instagram.com/p/dHSSoDJFrF/ #Hashtags can occur anywhere in the Tweet - at the beginning, middle, or end. Expand #hashtag Blabla bla bla Blabla #hashtag bla bla Blabla bla bla #hashtag #Hashtags will not appear in search if your account is protected or private #bestpractices #Don't #spam #with #hashtags Example @example #Happy #Weekend http://tinyurl.com/maveast #art #graphicdesign #logo #art #digitalart #typography #font #digitalart #graphicart #miami #305 • Don't over-tag a single Tweet. Twitter officially recommends no more than two #hashtags per Tweet. • Using too many hashtags devalues the strength of the hashtag and makes each additional one more meaningless than the last. It could lose you followers and permanently cheapen your brand's social media reputation. • Choose just one #hashtag to speak for your brand and strengthen • Catchafire.org, a service that matches pro bono professionals with charitable organizations in need of their help, uses the #hashtag #CatachafireCSR. By adding the acronym for corporate social responsibility to the end of their company name, they concisely describe both their brand and their business area. Develop your brand under a single #hashtag consumer awareness. Catchafire @catchafire Tips for Managing #Millennials via @VISA--skills based volunteering turns these ideas into action: bit.ly/173WP7Q #CatchafireCSR 28 Aug Cafchafire Expand Twitter chats • Live Q&A sessions, also called Twitter chats, are discussions that can be organized around a #hashtag. These sessions can be organized either on the fly or at a pre-arranged time. • Diamond Candles, a small business that sells high quality candles with rings inside, regularly hosts Twitter chats with the #hashtag #candlechat. Diamond Candles @diamondcandles 14 feb Candle chat tonight 10PM ET! And yes, still DMing a few winners. Have been getting "internal errors" when trying to send. #candlechat Expand Hashtags in the wild • Even though #hashtags were born online, they can generate giant amounts of buzz outside of the Internet as well. Placing a #hashtag in a well trafficked public location or somewhere that will be seen on TV or in pictures can drive #hashtag use. • While not every small business has an advertising budget fit for primetime TV, the strategy and execution could be similar, albeit on a smaller scale. Think posters, sidewalk chalk, or #hashtagged stickers. Be #obvious • Choose a #hashtag that is both easy to remember and crystal-clear. Even though acronyms or multi-word phrases might be more specific and make it easier to weed out false positives, complicated #hashtags often don't work as intended. 1600 1400 Producers for the American version of While the X-Factor is far from a small Tweets per the X-Factor wanted to differentiate their show from the British version by promoting the #hashtag #XFUSA. Despite being the "official" #hashtag, 1200 #xfactor mlnute business, this example offers a valuable lesson 1000 800 for small business almost no one used it. Fans used the owners - sometimes simplest, shortest, and 600 easier-to-remember #xfactor five times more than #XFUSA. 400 sweetest is best! #XFUSA 200 8:00 PM ET 10:00 PM ET #extracredit OPEN AMERICAN EXPRESS With the you can earn Terms and limitations apply. 2X applies to purchases up to $100,000 per year, then 1 point. 2X points Enhanced Business Gold Rewards Card from American on U.S. purchases for advertising in select media. Express OPEN THE HUFFINGTON POST SOURCES 1 https://support.twitter.com/articles/49309-using-hashtags-on-twitter 2 https://twitter.com/TheStyleliner/status/368792792643817474 3 https://dev.twitter.com/media/hashtags 4 http://socialmediastrategiessummit.com/blog/ten-things-you-should-never-do-in-a-social-campaign/ 5 https://twitter.com/catchafire/status/372722654643367936 6 https://twitter.com/diamondcandles/status/302183575128788992 %23